SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter. Use the video’s audio to create a podcast for distribution on Apple Podcasts and other podcast platforms.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Marketing Insider Group

MAY 1, 2023

OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Similarly, a business has a mission to help customers solve a problem. Every article, podcast episode, or web page should connect back to and reflect it. Publish the articles on your blog or pitch to media as a bylined piece.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

ClearVoice

JULY 26, 2022

You might love organic social media and could publish Instagram Reels all day, every day. Simply put, organic marketing is a type of marketing in which brands and individuals provide value to customers and potential customers through efforts to build relationships, promote the brand, and increase conversions. Podcasting.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. While B2C marketers have an established ecosystem, tools, common practices, and even standard pricing for their influencer marketing programs, B2B influencer marketing is different from B2C. Per the report, there are: 93.6 10% of B2B Marketers Are Idiots.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Spotify for podcasters is no different. Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Vision Edge Marketing

AUGUST 17, 2021

And while I become competent in freestyle in practice swims, when it came to race day, I’d switch right back to breaststroke. In triathlons the registration list and course are published in advance of race day. Train and practice. They practice and train with new equipment. And I did. I took all kinds of lessons.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Martech

DECEMBER 5, 2022

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. In addition to being founder and fractional evangelist for the Idea Empire consultancy, she is co-host and co-creator of the popular Humans of Email podcast. In alphabetical order, they are: Jen Capstraw.

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Make this podcast a weekly staple, and I can’t predict what you’ll learn, but I promise it’ll be worth it. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Webbiquity

SEPTEMBER 19, 2017

In other words, solid marketing practices tend to produce solid marketing results. But you can’t trick them into becoming long-term, happy, profitable customers. There’s (almost) no correlation between publishing frequency and marketing success. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Provide a Superb Customer Experience with Quality Content. It’s practically a required element to take advantage of the coming content marketing boom. Then the pandemic hit.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. This means you can drive a lot more potential customers to your website without spending any money. Here are some best practices for writing blog posts that convert.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Exo B2B

NOVEMBER 28, 2023

That’s why Mark Schaefer recently published a blog post on this “obvious” fact that should be part of the B-A-BA of B2B content marketing. You’re publishing your brains out on LinkedIn. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Content every week. Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Hubspot

MARCH 16, 2017

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. million podcast listeners. How Agencies Can Start a Podcast.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Statistics 75

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Outgrow

DECEMBER 27, 2022

We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! Transforming your customers into evangelists for your brand. No problem, just watch the Podcast! All of those clients kind of customers and whether they’re current or future customers and stakeholders.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Contently

APRIL 2, 2018

While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Oktopost

SEPTEMBER 28, 2020

So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: About Megan Thudium: Megan Thudium is the founder of MTC | The Content Agency.

Linkedin 107

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 107

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. It’s like building a series of bridges that connect your brand to your customers, each one reinforcing the other.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Hubspot

FEBRUARY 4, 2021

The battle for customer attention has never been so fierce. We've seen an explosion in brands using online channels to promote their services and products to potential customers. It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Top Rank Marketing

DECEMBER 22, 2023

Customer promises are about the customer. Harvard Business Review “Brand promises are about the brand.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. population is expected to use a GAI platform as least once a month during 2023, according to newly-published AI forecast data of interest to B2B marketers. percent of U.S.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

The Customer

JUNE 4, 2020

But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. She also profiles executives through her podcast, “ Insider Interviews with E.B.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Outgrow

DECEMBER 3, 2021

It helps in keeping the existing and potential customers informed about company news, new products, offers, product updates, and much more. . Email Marketing is a digital marketing strategy where you can reach out to your prospects and customers via email. What is B2B Email Marketing? Here’s why-. It is Affordable. How to Use-.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

QuanticMind

SEPTEMBER 20, 2018

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. But what are the drivers behind those practices? Be In the Know. Remember Big Data is King.

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

ClearVoice

OCTOBER 12, 2021

Concert-level musicians keep their skills sharp through daily practice. One practice that’s frequently recommended by writing experts to keep your skills honed and your creativity flowing is to devote 15 to 30 minutes a day to writing practice. Diagnosis: Failure to Address Customer Journey Stages. Use daily freewriting.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

seo.co

FEBRUARY 8, 2022

This post was originally published in 2014, but has been refreshed and updated numerous times over the years. Repurpose Your Post Into a Video or Podcast. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video. but they have a practical business application as well.

SEO 98

SEO Content Dwell Advertising Mediums 98

ClearVoice

AUGUST 14, 2023

For instance, increased brand awareness, new leads or prospects, more sales, and improved customer loyalty. That’s because content marketing has several moving parts: Content strategy Keyword research Writing Editing Publishing Promoting And that’s just for written content. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97