Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content. Writing content that converts into leads and paying customers is a tough skill to master.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. Customer case studies.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . In short, it helps establish you as a thought leader in your space. Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Research the need.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing B2B Sales 100

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Research the need.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award. Yue Wang : Pass.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

KoMarketing Associates

JULY 30, 2019

In theory, all you need is an idea, a platform or CMS, and a “publish” button. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. Brand and Thought Leadership. Beginning a content marketing strategy is simple.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. Twenty percent cited thought leadership, while 12 percent named ebooks and white papers.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Marketing Insider Group

APRIL 19, 2021

Those challenges include: Identifying their target customers. Explaining what their products and expertise can do for those customers. Selling those customers on how they can meet their customers’ needs better than a crowded pool of competitors. Quick Takeaways: Identify your customer segments. Image via Pixabay.

Startups 324

Startups B2B Marketing Buyer Personas Advertising Agencies 324

Contently

SEPTEMBER 20, 2022

When the “She’s a 10 but…” meme began trending in June, for example, many brands like YouTube were eager to craft their own custom response that aligned with their brand and gave their followers a laugh: 2. This is a great tactic for thought leadership content, in particular. Reach out.

Ethics 189

Ethics Social Media Trends Copyright 189

Hinge Marketing

AUGUST 9, 2016

That means leveraging both proven online marketing techniques and the demonstrated expertise of BD professionals through a thought leadership strategy. Maybe they find a helpful post on an industry blog published by an unfamiliar firm. The research shows that companies that blog regularly see 50% more traffic and 70% more leads.

Thought Leadership 48

Thought Leadership Webinar Metrics Work Management Guerilla Marketing 48

Marketing Insider Group

APRIL 28, 2021

Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers. Demonstrate your broad knowledge of your industry with thought-provoking content that helps your target customers solve problems, become better informed, or learn to do something new.

SEO 297

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 297

Only B2B

MARCH 13, 2024

But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. Consider the time and resources spent on research, writing, editing, and design. Syndication platform fees: Some platforms charge for access to their network of publishers and audience reach.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JULY 14, 2021

They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. Instant email delivery (or within a few minutes) is best so you don’t give your potential buyer time to lose interest or move on to researching other options. Actionable.

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Martech

APRIL 2, 2024

Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Your customers won’t be convinced without credibility. So, what should you look for?

B2B Marketing 118

B2B Marketing B2B Planning B2B Thought Leadership 118

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing cultivates potential customers in three ways: Finding you. Looking back at our Interstellar gravity metaphor, the more content you publish to your website, the more mass you’re adding to your digital planet. Of course there is no one answer to the problem of engaging your firm’s thought leaders.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. This is a key attribute of any thought leader.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Launch Marketing

APRIL 13, 2022

Taking the time to be thoughtful and compassionate towards others in times of change can go a long way. Elevating Content Marketing and Customer Experience. Content marketing and customer experience go hand in hand. Content supports a positive customer experience. B2B Content Marketing Trends to Focus on in 2022 .

Trends 123

Trends B2B Marketing Webinar Metrics Planning 123

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. One of the main perks of using video for B2B marketing content is versatility—not to mention that businesses no longer need to spend thousands of dollars on high-end equipment to make effective, engaging content for their customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. Real thought leadership content must provide novel insights that are supported by authoritative evidence.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

FEBRUARY 4, 2020

It’s not your meticulously researched blog posts that get all the online love. You spend hours researching, and then you shine up your grammar so well that you’d make your high school English teacher proud. Keep writing those blog posts and white papers. Have a seat. Prepare for a shock. Take early retirement? Of course not.

Generation 286

Generation Content Paid Search Agency Trust Marketing 286

Brightedge

APRIL 12, 2021

Research indicates that growth in your share of voice can drive growth in market share. Finding new customers can cost five times more than selling to existing customers. Through thought leadership. Brand reputation directly impact your sales rates and your organizational success. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Customer Content: Â Establishing yourself as an ongoing educational resource post-purchase is essential to customer loyalty and brand longevity.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-Selling 111

Cross-Selling Work Management Marketing Management Lead Ranking 111

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. These online-only live events provide B2B buyers w a convenient way to research and compare solutions.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. The rise in social media channels.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 112

Content Standard

FEBRUARY 19, 2021

Without a focused, multichannel marketing strategy that accounts for the complementary roles of different content types, your business is counting on random pieces of content to spur customer conversions. Win the Convenience Battle: Research shows that 97 percent of buyers have abandoned a purchase because it was inconvenient.

Top of Funnel 122

Top of Funnel Content Lead Ranking Advertising Funnels 122

Hubspot

MARCH 19, 2020

It's also creating thought leadership content, and lead generation, as well.". And then when those leads trust you and view you as an expert in your industry, they're more likely to convert into customers. Thought leadership/brand awareness. Keyword Research. Focusing on thought leadership ?

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Adobe Experience Cloud Blog

FEBRUARY 20, 2019

Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge of industry trends. Research and Review.

Marketing AI 133

Marketing AI Marketing Automation Services Top of Funnel Forecasting 133

Sprout Social

MAY 18, 2023

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. How do our posts address customer pain points? Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry.

Copywriting 119

Copywriting Social Media Practices Marketing AI 119

Tiecas

MAY 17, 2024

They have invaluable insights into customer needs and objections. It’s a digital experience that converts visitors into leads and customers. Crafting a Value Proposition that Resonates A compelling value proposition is clear, concise, and customer-centric. This is crucial for long-term customer relationships. Source ).

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114