Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Martech

NOVEMBER 10, 2022

Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. If your content automation software is doing all the heavy lifting, SEOs will no longer have to waste hours of their time each week writing out detailed content briefs for content creators.

Marketing Automation Services 98

Marketing Automation Services Automation Top of Funnel Work Management 98

Hubspot

MARCH 19, 2020

And then when those leads trust you and view you as an expert in your industry, they're more likely to convert into customers. Consistently getting thought leadership content published in trusted publications — whether through guest-contributed articles or press mentions — is a fantastic way to build credibility with your audience.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Biznology

JANUARY 2, 2018

If Chauncey Gardiner — Chance the gardener –did search, he would use the gardening analogy as well. That’s easy and can be done quickly and simply through installing a related posts plugin or customizing your template a little bit. This is good for search. This is good for the site. This is good for you, too.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

B2B Marketing Insights - WE

JUNE 8, 2022

These 7 tips will help you improve your SEO and reach the top of the search engines. High-quality SEO content is about balancing two things: the art and the science of search engine optimization. As an SEO agency, we all too often see content that is full of fluff and not optimized for any specific search terms.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

seo.co

JANUARY 26, 2022

It allows individual entrepreneurs and businesses to sell homemade products and goods directly to customers. SEO is an acronym that stands for “Search Engine Optimization.” To understand what Etsy SEO is and how it works, you must start by understanding how Etsy visitors and shoppers search for products.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

seo.co

JANUARY 14, 2024

Search engine optimization or SEO is one of the sure-fire strategies for attorneys to increase their leads and clients. A client in your city may search Google for ‘car accident attorney Seattle.’ The more citations you have online, the more Google will favor your law firm’s website in search results. SEO matters a lot.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Sharpspring

NOVEMBER 10, 2020

Search engine optimization (SEO) is the first aspect of internet marketing that you need to master. Also, don’t be afraid to use long-tail keywords. These are phrases that your target audience would likely search for on Google. We’ll get into them here. Internet Marketing Best Practices. #1 1 – Keywords.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Brainstorm topic ideas that appeal to both and write them down. Long-tail, low competition.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Content Marketing Institute

OCTOBER 30, 2018

The organized structure of pillar-and-cluster content proves to Google a semantic relationship between each page (catering to its latent-semantic-indexing algorithm ) and encourages each topic in your cluster to be pushed further up the search engine ranks. Fancy getting in on the action? Decide on your overarching topic.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

EMagine B2B Blog

APRIL 29, 2019

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Client education is key for long-term, sustainable SEO success. Education is Key. Define the Problem.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Brandpoint

AUGUST 20, 2018

Consequently, voice search is becoming more accessible; its use is growing steadily. Android reports that 1 in 5 searches on mobile in the U.S. are voice searches and it’s expected that by 2019, 67 million voice-assisted devices will be in use in the U.S. Here are six simple ways to optimize your content for voice search.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

ClearVoice

AUGUST 23, 2023

Any AI-generated content needs meticulous review and refinement before it is published. The Benefits of AI in Content Strategy That maximum potential brings a host of benefits, including: Increased Efficiency: AI automates processes like research, writing, and editing. It frees marketers to focus on more creative and strategic work.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

seo.co

FEBRUARY 24, 2022

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny. Why Is Your Startup Special? internal linking, backlinks, etc.)

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Search Engine Journal ). A big mistake B2B companies make with their content, is writing really broad blog posts and then quickly say content marketing doesn’t work when they see little ROI.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Google often signals their own interpretation of a search term, based on the types of results.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

seo.co

NOVEMBER 17, 2020

Develop Long-Form Content. + Optimize for Voice Search. + You know you need to invest in search engine optimization (SEO). Search engines still exist. More people are using search engines to find content than ever before. Search is changing, which means the approach to SEO is as well.

SEO 75

SEO Marketing Websites Best Practices Business 75

Hubspot

NOVEMBER 17, 2020

About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Blogs support search engine optimization (SEO). DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Improve your SEO by making you a reliable source of information that search engines fancy. It will help you reveal their search intent and give you a huge advantage.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Scoop.it

MAY 28, 2019

As much as a copywriter may want to focus on crafting content without the influence of outside factors, the simple truth of the matter is that modern content marketing is closely connected to search engine optimization. Anytime, anywhere,” industry insider Adriana Tica writes. Not Accounting for Semantic Search.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Brandpoint

AUGUST 20, 2018

In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. Overall, these updates reflect Google’s initiative to provide more credible content in search results. This builds a solid foundation for the rest of the customer’s journey with your company. Recruit writers or journalists.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

Hubspot

OCTOBER 25, 2019

The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Slugs are vital for SEO and permalinks because they tell search engines and web browsers how to index your site. If you’re targeting a long tail keyword (i.e.,

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

seo.co

JANUARY 20, 2021

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that has stood the test of hundreds of search engine updates and user scrutiny. internal linking, backlinks, etc.) steps back.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Rev up recommendation engines. With $100,000, I’d test dynamic content recommendation engines for email. Test dynamic #content recommendation engines to populate your emails, says @bestofjess.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

A Better Jones

JUNE 6, 2019

It’s difficult enough to produce idea after idea that will rise to the top of the Google search, so it’s good to keep some handy tricks in your back pocket to help you summon topics from the depths when needed. It was difficult writing that sentence because of how hard I was LOL’ing to myself as I did. pick up on it. Competitors.

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

Outbrain

JUNE 29, 2022

Find out what questions your customers are asking and answer them. But, the thoughts you’re leading with must address actual customer pain points, deliver value and insight, and be compelling and interesting. Ask your customers. Think of a fresh, fun angle. Post your content beyond your blog. Build on what works.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing & Strategy 61

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords.

Ideal Customer Profiles 312

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 312

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Outbrain

JUNE 3, 2020

Search engine optimization (SEO) sounds intimidating to business owners and marketing newbies. Ideally, when potential customers, clients and blog readers search for terms related to your business or website, they find you. percent of global search happens on Google, as opposed to Bing or Yahoo.

SEO 29

SEO Ideal Customer Profiles Keywords Long Tail Marketing 29

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. 1) What is SEO.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

ConvertKit

AUGUST 14, 2018

How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Knowing this causes us to trust Google and come back to its search engine again and again. What is SEM (search engine marketing)?

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Directive Agency

AUGUST 8, 2017

Search engine marketing is more than just organic traffic. For example, look at the types of businesses that rank for “best email marketing software”: You will notice there are over 37 million hits for that search alone. You should still target long-tail keywords whenever possible. Launch a Paid Search Campaign.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53