Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

seo.co

NOVEMBER 17, 2020

If your website looks dated, is slow to load, has a confusing navigation, and/or appears too promotional, you aren’t making Google happy. Consider that : 47 percent of customers expect a page to load in less than two seconds. There are a couple of different schools of thought with link building. Both are effective.

SEO 75

SEO Marketing Websites Best Practices Business 75

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Host 10 high-value customers. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. Really talk to customers.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

NuSpark Consulting

JUNE 8, 2013

I can also do some long-tail keyword research with it. Open Site Explorer is a robust link tracker from MOZ, and it gives me insight on how many links my clients have, and how much authority those links have. A sound SEO strategy includes achieving links from high quality sites. Open Site Explorer.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Directive Agency

AUGUST 8, 2017

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. However, you also have links to lesser-known review sites, too (we’ll get to those in the next point). PPC metrics are thankfully transparent.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Which is painfully ironic considering how much our end-customers rely on quality content to convert. But, take a moment to consider, how Google-savvy are your end-customers?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Outbrain

APRIL 20, 2020

How will you start promoting your products? In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Single Grain

MAY 6, 2021

Template #3 – Monthly Link Building Report from Agency Analytics. Template #11 – Link-Building Progress Report from Linkody. Here are twelve of the most useful SEO reporting templates that you can customize to prepare high-end reports for your clients. Free report link: SEO Report from Ahrefs.

Template 145

Template SEO Lead Scoring Lead Ranking 145

flux.la

FEBRUARY 1, 2020

It’s one of the most effective digital strategy being used today by businesses since it attracts potential customers on their website for free and increases chances for more conversions and eventually revenue. It’s a great avenue to improve your business and attract interested customers. Use Internal Linking with Anchor Text.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Single Grain

AUGUST 28, 2019

Navigation : Power pages should be easy to navigate, with content broken into chapters, a table of contents with anchor links, or just an easy-to-scan layout with headers and plenty of visual assets. Audience : Power pages aren’t for your potential customers; they’re for the influencers in your industry. The list goes on and on.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Single Grain

MARCH 29, 2023

Unlike consumer-focused SaaS companies, enterprise SaaS companies typically have longer sales cycles and larger deal sizes, and their target customers are usually businesses with complex needs and high levels of scrutiny. Start your keyword research with the terms that your ideal customer would be searching for.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Learn from the Pros

MARCH 5, 2024

Use Long-Tail Keywords: These are longer and more specific phrases, making them less competitive but potentially more valuable. Long-tail keywords often reflect natural language phrases used in conversational queries and can help you rank higher for niche topics. After publishing the list, let the folks on the list know.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Valasys

MARCH 16, 2020

B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020. How to Optimize Your Link-Building Strategies for B2B Marketing in 2020.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

seo.co

NOVEMBER 13, 2023

But because of this incentive, they only go after extremely niche, long tail keyword phrases that have minimal search volume and traffic; as a result, your organic traffic doesn’t really increase. It promotes white hat strategies, general best practices, and tactics that build a positive reputation and trust.

SEO 52

SEO Advertising Agencies Paid Search Agency Ad Agencies 52

SmartBug Media

JANUARY 2, 2020

The more a person trusts your company, the more likely they'll be to turn into a customer someday. A buyer persona is a semi-fictional representation of your ideal customer based off research and data from your company's current customers. and how you will use blogs to support the promotion and supplement it.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

seo.co

DECEMBER 31, 2020

Need Help With Link Building? There are well-known marketing “gurus” who have spent years encouraging people to publish anywhere from three to five blog posts per week. Don’t worry, we’ll discuss link building below.). There are two parts to this (and the second part builds upon the first). Has Your Back.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

seo.co

NOVEMBER 5, 2021

Following are 30 of my all-time favorite software tools for online marketing , many we use regularly for our content marketing and link building service ; I’ll keep this list updated as I find new ones! Some of these links are affiliate links. And a Graphics Editor to customize templates if needed.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Following are 30 of my all-time favorite software tools for online marketing , many we use regularly for our content marketing and link building service ; I’ll keep this list updated as I find new ones! Some of these links are affiliate links. And a Graphics Editor to customize templates if needed.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Single Grain

JUNE 26, 2020

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV). Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Few search queries are from people looking to read a long blog post.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

SEPTEMBER 26, 2019

” in a way that makes Google’s algorithm happy, then you might land the spot at the top where your answer appears before the links to other results: Here's how to do this. First, focus on long-tail keywords. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Scoring 99

Lead Scoring Lead Ranking Google Paid Search Agency 99

Single Grain

MAY 4, 2022

WordPress has SEO-friendly themes, but it also is very codebase-heavy (the collection of source code used to build the system) and uses a lot of plugins that affect page load times and the security of your site. From selecting the KPIs to preparing custom dashboards, skilled SEO professionals show the value of your optimization investment.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Moz

APRIL 3, 2019

If your brand publishes a large volume of daily content that covers broader, news-worthy topics, content syndication can be an effective way to get your brand in front of a new audience. To create a quality native advertising piece, you’ll want it to be genuinely helpful and not overly promotional. Keep it helpful and not promotional.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Outbrain

JUNE 23, 2021

Small business owners need information on a supplier, they look it up on the web and maybe check out its social media page for customer reviews. Search optimization, when done right, isn’t merely going to help you get more people to visit your website – it’s actually a key to the process of converting them from prospects to customers.

SEO 32

SEO Brand Identity Branding Lead Scoring 32

Referral Rock

OCTOBER 9, 2019

This evolution has led to marketers to focus more today on reaching potential customers on mobile as compared to reaching those using desktops and laptops. For SEO professionals, link building and keyword optimization are no longer sufficient. Affiliates or publishers. Potential snags. Challenges will come and go.

Paid Content 51

Paid Content Advertising Agencies Marketing AI Paid Search Agency 51

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”.

SEO 59

SEO Practices Google Brand Identity 59

Outbrain

JANUARY 3, 2021

Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. The days of “keyword stuffing” are long gone. the sooner you post it after the blog is published), the more likely it is to be seen and gather momentum.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. It fosters a connection with your potential buyers so you can turn leads into paying customers. They don’t have the expertise to develop topics that address the needs of their target customers.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

MAY 19, 2022

Finally, topic clusters promote a healthy internal link profile that boosts the overall rank-worthiness of your website. Remember, internal links not only point visitors to more posts. This next pillar page type is built specifically for potential customers with strong purchase intent. Do they want to learn link building?

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

Marketing Insider Group

OCTOBER 3, 2023

Encourage social sharing of your content and apply good link-building practices. Blogs about hiring a cleaner will get stale and too self-promotional. If you have a newer site or don’t already have a strong page, use long-tail keywords and choose the “ low-hanging fruit.”

Lead Scoring 273

Lead Scoring Lead Ranking SEO Tips 273

Moz

AUGUST 12, 2020

Google's domination and need for additional growth has turned the search giant into a competitor for more and more publishers, and plateaued the longstanding trend of Google's growing referral traffic. How to Supercharge Link Building with a Digital PR Newsroom. It required him to dig into the long tail, deep.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Single Grain

FEBRUARY 17, 2023

Now, I will ask ChatGPT to suggest some long-tail keywords related to the six keywords I refined above. Prompt: “Suggest some long-tail keywords related to these keywords: how to write a resume, resume writing tips, resume examples, best resume format, how to create a resume, simple resume template.” Introduction A.

Examples 101

Examples Lead Ranking Marketing AI PPC 101

seo.co

NOVEMBER 21, 2021

They were relatively easy to create, plentiful, cheap, and yet they packed a powerful boost to your domain authority when you submitted and published one. Furthermore, PR was also much less risky, especially compared to more manual link building services. Referral traffic from popular publishers. Brand visibility.

Press 105

Press PR Lead Scoring Lead Ranking 105

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

AUGUST 20, 2020

Many brands have an FAQ page on their site already to address the most popular customer questions, overcome objections, and even educate the customer. Avoid blatant self-promotion; treat it like an extension of content marketing that can be used to pique interest and trust, and keep clicks away from your competition.

SEO 138

SEO FAQ Lead Scoring Lead Ranking 138