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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Or the soda bottle.

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Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

Publishers are going through an identity crisis. In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Solution: Podcasting. ” Why? Reason: Find new ways to tell stories.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

I build startup ecosystems. Sr Director of Customer Applications at Caribou Coffee. eCommerce Global Payments Professional at Digital River. Also podcast, raise kids, sing, speak Spanish, etc. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

According to Sid Jatia , Under Armour’s VP of direct-to-consumer and omnichannel digital, the company regards its communities as a channel for content and for eCommerce: “The focus is on linking engagement with commerce so that when users reach fitness goals the brand can notify them of purchase opportunities to aid their progress.”.

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Pulling the Thread: Community Spotlight with Samar Owais

Litmus

This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan. Every podcast they were on, every blog post they’d publish, every webinar or free workshop they’d do—I’d show up and sit in the front seat and take copious notes.