Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Who are your customers? Published materials. Include PDFs or clippings of any published articles about you or your company. Fact sheet. When was your company founded? Media assets.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% What the Data Says.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Distribution. Content Creation. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Sword and the Script | B2B

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. How often do bloggers publish blog posts? 2-4 posts per month.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. On average the top 5% of industrial brands capture 95% of the total share of voice.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

Contently

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Let’s just say it: Most branded content isn’t very good. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. In addition, 70% of study participants said that video converts better than any other form of content they use.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Marketing Insider Group

MARCH 30, 2021

You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. Quick Takeaways. Source: HubSpot.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

OCTOBER 27, 2020

From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. industry groups and publications). You’ll put all this together into a content calendar and commit to a cadence of publishing. As the customer continues down the funnel, the percentages decrease. Lead Source.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Hubspot

AUGUST 23, 2019

These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. These will give you a better understanding of the various ways your business can write and publish content to help you achieve the benefits we listed above … and more. Blogs are powerful business tools.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. One of the areas with the biggest hit per the study is traditional ad spending.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

The Lead Agency

APRIL 13, 2023

Establishing Authority: Building Credibility and Trust to Attract B2B Leads Effective B2B marketing collateral showcases a company’s expertise and industry knowledge, fostering credibility and trust among prospects. A study by Aberdeen Group revealed that customised content increases customer engagement by 38%.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

ClearVoice

FEBRUARY 2, 2024

It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. Wasted resources: In a recent CMI study, t he most frequently cited non-creation challenge, by far, is a lack of resources.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. Once published, these brands will gain access to an audience of millions of professionals who follow, influence and impact their organizations.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. Publishing & Promotion — Where will the report live on your website?

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Content Marketing Institute

JANUARY 29, 2019

With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV. ” If there’s a customer need for your product or service, then boredom is relative. While forensic accounting may bore most people, it serves an essential need for customers in the right situation. 2: Acme Accounting!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

xiQ

MARCH 1, 2023

Digests are excellent instruments for generating Industry thought leadership, Account-based Marketing, Nurturing campaigns, and Demand Generation. Digests are excellent instruments for generating Industry thought leadership, Account-based Marketing, Nurturing campaigns, and Demand Generation.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Brandpoint

APRIL 13, 2023

Start by brainstorming a frequent or common customer or client question to address. Go Live Along with covering events, consider creating live video content if anything exciting is happening that concerns your business or industry. It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

chiefmartech

SEPTEMBER 20, 2022

The thousands of specialist apps on the martech landscape, the thousands of firms blending software and services, and more customers building customizations to their martech stack are all doing so around major platforms such as Salesforce, Dynamics, and HubSpot. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

APRIL 7, 2022

This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. Games and gamers are already using decentralized virtual environments And they are a core audience for brands looking for newer, younger customers they can’t find through other channels.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Planning Work Management 117

Contently

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. Customers don’t want to be bombarded by annoying sales tactics. Sellers can’t assume marketers will feed it to them every time a new case study gets approved.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Contently

JULY 21, 2017

According to Salesforce’s 2017 “State of Marketing” report, “Over the past 12–18 months, 61 percent of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy.” Team players. The content is supposed to just work.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. You can use it to plan every stage of the content production and distribution process. Let’s say you run a podcast and want to publish two episodes in the coming month. This will ensure that your content is published regularly and on time.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. When both your customers and your employees are already on social media, it makes sense to utilize this channel for advocacy. Subject-matter expertise for industry thought leadership.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

ClearVoice

JULY 17, 2023

Here’s the challenge: the fintech industry has thousands of new solutions and companies emerging daily. Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

BenchmarkONE

JANUARY 30, 2020

But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience. Spread your brand’s knowledge and thought leadership in your industry . You probably have a pretty good idea of who your ideal customer is. Case Studies. Increase SEO.

Work Management 89

Work Management Marketing Management Content Case Study 89

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. You can even convert them into paying customers in the long run. Get more leads.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Sharpspring

JANUARY 26, 2021

What makes inbound marketing such an effective way to build customer relationships and move potential customers further down the funnel? using some kind of ad blocking technology, today’s customers are becoming more and more ad averse and are actively blocking marketing that they deem unhelpful or annoying.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Only B2B

JANUARY 12, 2022

According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016. Publishing information on other websites enhances your credibility persona. It puts you at the forefront of customers’ minds in case they ever need your product or solution.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Only B2B

JULY 15, 2021

Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. It is a form of marketing focused on creating, publishing, and distributing content to the targeted audience. Of course not!

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Convince & Convert

SEPTEMBER 17, 2015

She started working with Forbes and other early players in the content marketing industry, which quickly grew her business into the full-time agency it is today. How to distribute content on macro and micro-levels. Google’s platform to study customer micro-moments. Quotes From This Episode.

Content Marketing 154

Content Marketing Top of Funnel Paid Search Agency Startups 154

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority.

Research 118

Research Co-Registration Brand Identity Branding 118