Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? Hmmm…not very satisfying.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Seismic

MAY 17, 2023

Instead, you can curate content that aligns with their specific needs. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. How to personalize content Creating highly-relevant, personalized content starts with understanding your audience.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Avitage

MARCH 7, 2012

Balakrishnan) Content rules when it shares or solves, and doesn’t shill (Ann Handley) Facebook will rule (Leslie Lindeman) Track audience preferred devices Challenge of standing out within the cacophony of content Focus on syndication Content curation Get webinars “right” — viewers won’t accept mediocrity anymore – (Shelley (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Oktopost

MAY 12, 2021

A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. One of the key benefits of having a brand community is that you get to invite a curated list of your ideal clients, customers, and influential thought leaders to join it. Invite Your Tribe.

Communities 121

Communities Ad Building Brand Identity Branding 121

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Convince & Convert

NOVEMBER 7, 2013

The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. The company can analyze the data about the top qualities shared and curate relevant articles to post, or create a series of unique content (e.g.

Communities 137

Communities Linkedin Microsite Social Media 137

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. While these efforts can be polarizing, they will ultimately help you curate an audience of loyal fans that want what you’re selling. One great way to get inspiration for developing your own values is to look to other brands. Sprout Social.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Valasys

JUNE 15, 2021

These data assist the marketers to design a well-curated and finely-researched campaign. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

These data assist the marketers to design a well-curated and finely-researched campaign. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Webbiquity

DECEMBER 10, 2013

The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( 57% of B2B marketers use content curation as part of their content marketing strategies. Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. This allows you to gain more depth in the campaign.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. This allows you to gain more depth in the campaign.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

Content Standard

MAY 8, 2018

Look around the Internet and you’ll find endless examples of these curated experiences in action. This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Hubspot

MAY 1, 2017

Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. In 2015, Adam Pasick penned a story for Quartz explaining the “magic” behind Spotify’s “Discover Weekly”: A curated playlist of tracks that it thinks a given user will like. The Example. 5) Spotify. The Example.

Personalization 101

Personalization Brand Identity Branding Planning 101

Bluetext

JANUARY 8, 2019

Beyond customizing the content that users are served, consumers are increasingly interested in curating their online experiences as well. We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.”

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Bluetext

JANUARY 8, 2019

Beyond customizing the content that users are served, consumers are increasingly interested in curating their online experiences as well. We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.”

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. Content hubs can even serve as assets themselves, gathering carefully curated content around one topic or solution. They don’t need to be comprehensive libraries.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. That person will be the lead in developing additional training, social media events, and curating contributed content. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. MM: How would you describe the concept of curating content?

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Back of the House’s mission : “Our purpose is to provide a global platform for creators to expose their talents and ideas to the world.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Back of the House’s mission : “Our purpose is to provide a global platform for creators to expose their talents and ideas to the world.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

PathFactory

MAY 29, 2022

Using PathFactory content tracks, Explore pages, or Microsites to ensure new and existing team members have everything they need to be successful in their role at their fingertips. Curated collections of content support HR and department leads to provide easily accessible training and enablement materials to new employees. What Is It?

Microsite 52

Microsite Curation Training Newsletter 52

Content Marketing Institute

MAY 24, 2018

curation Click To Tweet. Why not curate the best bits from each of your partners in one incredible guide? This is the sort of thing you can put on Product Hunt , a site that curates the best products every day. HANDPICKED RELATED CONTENT: How to Curate Content Like A Pro: 8 Lessons [Examples]. We built the microsite.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite. A microsite offers a low-risk venue to do that without confusing customers and other visitors.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

PathFactory

JULY 11, 2022

PathFactory content tracks allow B2B marketers to point nurture clickthroughs to “content tracks” that house collections of highly relevant, curated content that’s tailored to the audience. Traditional nurture that involves sending email with a new offer every week or two after an initial trigger event like a downloaded asset is old school.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Permium version includes automated content curation. 1) Storify. Google Review Count: 346.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Buffer

JUNE 14, 2022

Here are some of the most notable improvements to Start Page: Themes, font packs, and other customization options A curated gallery of GIFs Templates for new users (e.g., We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. Statistics 📊 21.8

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Valasys

FEBRUARY 17, 2023

Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase. Identifying a gap and then curating a solution to fill that gap: Slack has become a unicorn by creating a platform for internal communication. Growth Hack strategies businesses have used in the past.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Hubspot

JUNE 12, 2017

One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. Much like some of the other remarkable B2B content we’ve come across, it curates not only different pieces of highly helpful content -- but also curates a variety of content formats.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Outgrow

MAY 21, 2020

It specializes in licensed content curation, keyword research, and rank tracking. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. NewsCred is one of the advanced content marketing agencies in Eastcoast, USA. Its range of services will take care of your integrated content requirements.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Hubspot

MARCH 18, 2018

One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. Much like some of the other remarkable B2B content we’ve come across, it curates not only different pieces of highly helpful content -- but also a variety of content formats.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Webbiquity

JULY 26, 2010

T-Mobile Curates Web Content , June 29, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. Self-promotion, Internet style , June 10, 2010. What Works ( Vendor Government PR Trends Spending Release ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Albacross

JANUARY 17, 2020

It enables salespeople to build a personalized microsite for the prospects, using marketing-approved content and materials, and incorporate personalized video messages--in minutes, without any coding, as easily as writing an email. AeroLeads To curate information in real-time, where you can find B2B data, emails, and phone numbers.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. However, these exist for just about every niche – sometimes they don’t send a lot of traffic, but even if they don’t they’re a good place to reach the curators and other online influencers. Email lists – of both customers and non-customers. What does that mean?

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

ClearVoice

JULY 12, 2022

Your curated prospect pool should consist of a few accounts to start that sales have vetted based on their field knowledge, then once again verified by marketing’s available data. Inbound assets, like custom branded web pages or microsites , should speak to specific types of companies within specific industries.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52