Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy?

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social. Track audience reactions to marketing campaigns.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. This includes @mentions of your brand and tagged posts. ” Random photo tag?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Sprout Social

SEPTEMBER 30, 2021

In short, Instagram Shopping integrates your product catalogues and tags into your Instagram feed to create a seamless shopping experience. Scrolling through the brand’s feed, a simple tap on a shopping-enabled photo highlights tagged products in that post. Then, visitors can make their way to a product page directly from Instagram.

User-Generated Content 112

User-Generated Content Social Media Custom Publishing Eye-Tracking 112

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Marketing Insider Group

NOVEMBER 18, 2020

This may include data management platform, data protection, API services, cloud connectors, tag management, and the like. Make your content easy on the eyes and use white space to your advantage. Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. What products are people digging? Not a good look.

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

ConvertKit

AUGUST 17, 2020

When you're working to turn your side hustle into a career —and especially when you're just starting out—you need to keep an eye on your Instagram engagement rate. Since I'm guessing you don't have a team of social media experts backing you up, you need to make the most of your time. And why divide by the number of followers?

Click Rate 103

Click Rate Eye-Tracking Guidelines Curation 103

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Scoop.it

APRIL 4, 2019

If you don’t have a collaborative, customizable solution for them to curate and share their knowledge, they won’t be able to positively impact your organization. Struggle to keep track of feedback they receive over many communication channels. You can add important sources through RSS feeds and social media monitoring.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Magisto

APRIL 10, 2020

Instagram is one of the most popular social media platforms with more than 800 million active monthly users, 500 million of whom check Instagram daily. This type of profile comes with extra tools and features, including profile analytics which allows you to track all of the activity on your profile. Tag other Instagrammers.

Ideal Customer Profiles 59

Ideal Customer Profiles High Quality Lead Profiling Tagging 59

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. What can social media scheduling tools do?

Social Media 138

Social Media Enterprise Management Social Marketing Work Management 138

Hubspot

JULY 12, 2018

Do you create, collect, or curate anything special? Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down -- an ecommerce store can make it financially viable for you to pursue your passion. Ecommerce store owner. Travel planner. Event planner.

Small Business Marketing 101

Small Business Marketing Business Work Management Ideal Customer Profiles 101

Sprout Social

MARCH 4, 2020

Do you know what a successful social media product launch looks like? Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. And it’s no secret why social media is growing as a product discovery channel.

Social Media 125

Social Media Product Media Terms and Conditions 125

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Oktopost

JULY 24, 2023

On paper, social media looks great for your digital marketing. Social media is like any other digital marketing channel in one key aspect: if you’re going to see those returns, you can’t afford to get complacent. Here’s how to maximize your social media ROI with analytics integrations. Visualization is key.

Social Media 62

Social Media ROI Analytics Media 62

Sprout Social

SEPTEMBER 16, 2021

If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Social media tools are necessary for your brand to excel in its marketing goals. Why you need social media marketing tools. Content curation.

Social Media 145

Social Media Paid Content Budget Programs Tools 145

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Outgrow

JANUARY 11, 2021

It understands that growing an email list is crucial and thus has a range of lead generation tools curated just for you. 4) Track how your list grows. 5) Use ‘notes’ and ‘tags’ to organize your leads and accounts. 3) Email verification and enrichment, with social media profiles and company data. Adespresso.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Marketing Insider Group

AUGUST 30, 2019

This may include data management platform, data protection, API services, cloud connectors, tag management, and the like. Make your content easy on the eyes and use white space to your advantage. Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. Go Multichannel.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

MARCH 28, 2024

Here are a few tips for getting new customers excited about your business with thank-you cards: Include a social media offer in your card. Along with sending a personalized note, incentivize the new buyer to mention your brand on social media by promising a special promo code or coupon when they spread the word.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Salesforce Marketing Cloud

APRIL 16, 2024

How can small businesses use social media marketing? Digital marketing for small business can take many forms: social media marketing, email marketing, search engine optimization (SEO), and much more. You can use social media platforms like Instagram and Facebook to showcase your baked goods.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

RebelMouse

APRIL 3, 2018

Jennifer Slegg, who has kept track of the guidelines over the years, told Search Engine Land that the focus on the quality of content creators may be what impacts sites the most. Fast mobile pages have always been preferred, but were never an official ranking factor in the eyes of Google. We'll be keeping a close eye on this one.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Sprout Social

SEPTEMBER 29, 2021

The right combination of metrics will help you track employee engagement, business value and program performance over time. An employee advocacy tool like Sprout’s can be used to track both kinds of metrics. As participation builds, you can begin tracking external metrics. How do you measure employee advocacy? Conversion Rate.

Sales Qualified Leads 104

Sales Qualified Leads Eye-Tracking Lead Scoring Lead Ranking 104

Marketing Insider Group

FEBRUARY 9, 2021

Start measuring your monthly website traffic and unique page views so you can track progress month over month. Conversions: Tracking conversions will tell you how many leads you’re gaining from your website. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Brainstorming new ideas.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Sprout Social

NOVEMBER 20, 2023

Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services. They can also help brands and influencer communicate or track campaign analytics.

Work Management 105

Work Management Marketing Management Budget Programs Paid Search Agency 105

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5% Try this free pass!

PR 101

PR Social Media Creativity Media 101

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Magisto

AUGUST 31, 2018

If you are here it’s because this title got you and because you need some real-life social media marketing help. I am the Social Media Manager + Head of Community here at Magisto. Why I like it: When my husband (who is also a social media manager BTW) recommended this app to me I really didn’t get it.

Social Media 55

Social Media Tools Media Best Practices 55

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Marketing Management Eye-Tracking 62

ClearVoice

OCTOBER 30, 2019

From social media media marketing tips to the industry’s latest reports, we’re compiling recent news for you to review and digest in this week’s #ContentRadar. This weekly curated #ContentRadar features the latest news, trends and topics that will be beneficial to you. 10/15/19).

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Content Standard

OCTOBER 22, 2015

” They leverage the fringes of up-and-coming neighborhoods, thrive on revitalizing the dilapidated, and establish “off the beaten track” as a destination. Today’s digital-savvy visitor takes, tags, filters, and posts in the time it would take to get pen ink flowing. Leverage Your Influencers.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

” They leverage the fringes of up-and-coming neighborhoods, thrive on revitalizing the dilapidated, and establish “off the beaten track” as a destination. Today’s digital-savvy visitor takes, tags, filters, and posts in the time it would take to get pen ink flowing. Leverage Your Influencers.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40