7 ways to use social media for market research

Sprout Social

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable.

13 Useful social media tools to try

Sprout Social

If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Social media tools are necessary for your brand to excel in its marketing goals. Why you need social media marketing tools.


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How to Use Content Curation to Improve Your Social Media Efficiency While Getting Results


Social media. There’s only one problem: social media management takes time. What was once relegated to a lowly intern is now a multi-million dollar business, with huge agencies doing nothing more than managing social media accounts. How can he or she grow a brand—for yourself or your business—on social media without spending countless hours or dollars? Because today’s technology has a simple answer: content curation. Content Curatio

Social Media Attribution with Oktopost & Bizible


No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. When it comes to tracking organic social media activities, Oktopost can enhance Bizible attribution and allow you to see if the buyer’s journey started on social.

20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. Learn More: What Is Social Media Marketing?

10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. Curate third-party thought leadership.

Curation Principles in Content Marketing for eCommerce Brands


Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. So, ASOS still needs to work out its curated content.

A B2B Social Media Strategy to Connect with Prospects & Clients

BOP Design

Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan that is focused, strategic, and humanizing helps to create a loyal brand following with existing clients and reach a new audience of prospects.

How to Use Social Media for Ecommerce (Tips and Examples)


Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands.

How to Automate Your Social Media Marketing Like the Pros


As a millennial, social media has been around since I was in elementary school. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it. Look at social listening tools.

Social Media Changes in 2020: How to Stay Prepared

Sprout Social

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year.

Why and how you should organize your curated content


You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it.

6 Common Content Curation Mistakes (and How to Correct Them)


In a prior post, I wrote about four tools to make you a content curating master. In this post, I cover common mistakes people make in content curation and how to solve them. How to Correct : Determine the topics your social presence will center on (e.g. I follow some users who share useful content on social media. When sharing content on social, you’re serving “them” (your audience) and not yourself. 6) Tagging Mistake: Your Forgot to Tag.

How to perfect your product launch on social media

Sprout Social

Do you know what a successful social media product launch looks like? Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. The 6-step social media product launch plan.

100 Things You Are Doing Wrong on Social Media


You are not tagging industry influencers in Twitter images. You are not thinking of your blog as the hub of your social media efforts. You are not curating industry influencers on your blog in weekly or monthly industry wrap-ups. You are not curating LinkedIn Groups for your employees. You are not considering a global audience and looking at Chinese-based social networks, among others. Marketing Cloud Social Marketing

Facebook Enables Brands To Tag Photos. Proceed With Caution.


Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. If the person who posted the photo set it to be seen by “everyone”, then brands themselves (or fans of the brands can do the tagging) in the photo and it will show up on that brand’s page. But before marketers go on a tagging spree there are some key concerns to consider.

13 of the Best Social Media Management Tools


If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. The best social media management tools meet a variety of needs, from marketing to customer service to social selling. Social media scheduling tools.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. A social media manager will post on behalf of a brand. How Much Should You Pay a Social Media Manager?

Social media measurement: how to figure out what works

Sprout Social

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. on social media. Social media measurement: 2 must-dos before you get started.

How to create a social media calendar that works

Sprout Social

With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media accounts. Live tweets for major events or reactive posts related to significant news are engaging for your audience and interesting to create as a social team. A social media calendar will save you time and allow you to track and test different strategies to see what resonates most with your audience.

Employee advocacy & content curation: how you can boost engagement


It primarily takes place online, with social media as the leading group of channels. Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how. Why employee advocacy works with content curation. 79% of job applicants use social media in their job search.

The complete guide to social media for musicians

Sprout Social

And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms. For the sake of building up a base or rabid followers and getting discovered by new ones, understanding the in’s and out’s of social media for musicians is a matter of “when,” not “if.” ” Why social media marketing for musicians matters so much.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase.

How to create, manage and report on social media campaigns in Sprout

Sprout Social

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks.

Make the Most of Sharing to Every Social Network (Without Wasting Time)


You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Social Sharing Tools to Help Scale the Process.

5 Actually Free Tools to Help You Curate Content Like a Pro


When most of us think about curated content we immediately conjure up the image of a fabulous art curator tirelessly searching for the perfect painting to complete a collection or the perfect piece for a space. So what is content curation? Content curation is thoughtfully choosing content from other brands or individuals that serves your audience’s broader needs or provides value through various marketing channels, most commonly social media or email newsletters.

5 Actually Free Tools to Help You Curate Content Like a Pro


When most of us hear the word curation we immediately conjure up the image of a fabulous art curator tirelessly searching for the perfect painting to complete a collection or the perfect piece for a space. So what is content curation? Content curation is thoughtfully choosing content from other brands or individuals that serves your audience’s broader needs or provides value through various marketing channels, most commonly social media or email newsletters.

7 key roles in digital marketing


The antidote to content shock is content strategy, which helps you audit, revise, and curate existing content rather than creating duplicate content all the time. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent.

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Eight ways to increase Instagram engagement in 2021


The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. With public life tightly restricted, many influencer tactics have become passé ( We Are Social ). Social Media

11 Content Curation Tools Every Marketer Needs


For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. A successful content curator is no different than a successful wedding DJ. Content Curation For Beginners.

7 creative Ways to Use Social Media for PR

Sprout Social

There are many ways to use social media in your PR strategies. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5%

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Tools to Master the New Content Workflow


Since the early days of social, the relationship between publishers and readers has blurred and warped into what's now the state of digital publishing in 2018. started out as a social feeds aggregator and subsequently went viral as the "social front page." Since then, we've obsessed over the best ways to share content in today's social world despite its unpredictable seasons. Now it's become a gigantic whiteboard meeting attended by the entire social ecosystem.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.

How to grow and engage a community on social media with content


Are you seeing results from your social media activities? If your answer is closer to the second option, you’re missing out on the benefits of an engaged community on social media. Don’t forget: social media is meant to be social.

Social Media Definitions: The Ultimate Glossary of Terms You Should Know


But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms to Know, Listed Alphabetically. Social Media Terms - A. Social Media Terms - B.

How to optimize your content publication process in Scoop.it


These are the center of your content curation strategy. For them, broad categories might be content marketing, social media, project management, and email marketing. Enrich your curated content with insights. Select the topic you’re curating to.

The Ultimate List of Social Media Definitions You Need to Know


Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Content curation.

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