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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

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Content Curation for SEO: How To Make It Work

Scoop.it

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

However, there are still plenty of opportunities to reach and convert customers. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Using a content writing service can help. Distribution plan: Now that you have content, how will you distribute it?

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Transforming content marketing lifecycles with AI

Martech

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Although AI writing assistants and image generation tools aren’t a replacement for human creativity, they have a lot of value in enhancing the creative production process.

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Sales Enablement Best Practices: 4 Keys to Enabling Sales Success

Vidyard

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1 Video Length Distribution 3.

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5 Marketing Plan Examples to Help You Write Your Own

Hubspot

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. Target Customers.

Planning 101
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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. The secret ingredient is an effective distribution channel. For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Content Marketing Distribution.