Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

NetLine

JULY 27, 2023

With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset. Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Sprout Social

FEBRUARY 15, 2024

There are several metrics you can track, including: Likes Comments Shares Video views Click-through rate (CTR) Followers Time on page Conversion rate Video completion rate Track the metrics over time to spot trends or anomalies. Chanel’s Instagram account provides an excellent example of visual storytelling.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Anyword

JANUARY 17, 2020

Hashtags – Do they affect your CTR in any way? However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. Is your goal to achieve a high CTR? At Keywee, we help storytellers supercharge their A/B testing. Overall impressions?

Paid Social Agency 98

Paid Social Agency Social Media Cost Per Thousand Media 98

Litmus

SEPTEMBER 28, 2020

The Data Storyteller Award : Altos. The Data Storyteller Award. The Data Storyteller Award honors those who look beyond open rates and use Litmus Email Analytics to pull a narrative together around their entire program and demonstrate the gains made by doing so. This email campaign generated 94 purchases with a CTR of 7.27%.”.

Work Management 110

Work Management Storytelling Copywriting Open Rate 110

Directive Agency

JULY 31, 2023

With these, you can see up to a 10x higher CTR than ads that aren’t 1 to 1. Utilizing Storytelling to Engage and Connect with the Audience Storytelling is a universal theme that has been essential since before people could talk. What does your product or service do for them?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Metadata

SEPTEMBER 20, 2023

It gets 100,000 impressions but only generates a click-through rate (CTR) of 0.5%. It just means your primary storytelling method can’t be, “Let’s gate tons of ebooks and blogs.” Ad engagement The way people engage with your ads is a tell, so look at quantitative metrics like CTR and cost per click (CPC).

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Tomorrow People

MARCH 23, 2021

And it’s worth noting that you must evaluate a number of other metrics within your email campaigns – like click-through-rate (CTR) – to get a better understanding of how well it’s working. Email Marketing Performance Email marketing results may matter more to B2B companies than a consumer brand might.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Bannerflow

APRIL 12, 2019

With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising. Do low CTR rates mean display advertising is not effective? Indeed, there is no doubt that CTR could be higher and there are ways to improve the quality of banners and their effectiveness.

Display 61

Display Advertisements Advertising Effectiveness 61

Bannerflow

APRIL 16, 2020

Digital storytelling and DCO. Digital storytelling is the first phase of effective, personalised dynamic advertising. Dynamic creative optimisation, alongside digital storytelling allows for the adverts message and creative to be adapted on the fly based on the consumer’s unique characteristics. And the clue is in the name.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 4. Video Marketing Storytelling. Consider how you can evoke happiness, sadness, fear, or even anger through your video storytelling. Luckily, there are some storytelling best practices that can give you a head start: Make viewers laugh and they’re sure to come back. Contents 1. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 5. Video Marketing Storytelling It’s a well-known cliche that a picture’s worth a thousand words. Consider how you can evoke happiness, sadness, fear, or even anger through your video storytelling. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Heinz Marketing

DECEMBER 10, 2019

Storytelling. Example: a count-down clock visually causes urgency, increasing CTR by 31%. Example: subject lines about limited time or limited space increase open rate and CTR. Example: using emojis in subject lines increases open rates. Eye magnet words. Example: Using the prospect’s name. Availability Bias.

Account Based Marketing 64

Account Based Marketing ABM Ideal Customer Profiles Urgency Marketing 64

Huptech Web

DECEMBER 14, 2023

Instagram comes in second with 76%, followed by LinkedIn (59%) and Twitter (53%) (Social Media Examiner) The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social) Headlines in the form of a question tend to receive 23.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Content Standard

NOVEMBER 30, 2018

Cohesive storytelling is a priority across all channels. But some leading brands are using storytelling strategies to unify their marketing campaigns, create a consistent brand story, and elevate their pitch to consumers beyond the typical holiday shopping noise.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

Valasys

NOVEMBER 25, 2019

The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020. Wrapping It Up. However, B2B video marketing has transcended beyond sharing short-form videos.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Hinge Marketing

FEBRUARY 27, 2020

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. That’s probably why storytelling has become a hot topic in marketing lately. Whiteboard videos — So you wanna be Rand Fishkin , huh? Client Engagements.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Martech

MARCH 6, 2023

Various ad formats will be essential to help capture different types of screen sizes but making a storytelling video that’s “ready for primetime” is probably your biggest hurdle. Meanwhile, we’ve gotten 3-5% CTR on mobile devices streaming a very high-end TV spot we produced.

Paid Search Agency 80

Paid Search Agency Ads Campaigns Cable 80

Anyword

MAY 20, 2019

And if you see stories with great CTR within your emails, you should consider distributing them through other paid means (such as search and social) as well. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. The upshot?

Sales Qualified Leads 42

Sales Qualified Leads Newsletter Lead Ranking Lead Scoring 42

Bannerflow

APRIL 16, 2020

Digital storytelling and DCO. Digital storytelling is the first phase of effective, personalised dynamic advertising. Dynamic creative optimisation, alongside digital storytelling allows for the adverts message and creative to be adapted on the fly based on the consumer’s unique characteristics. And the clue is in the name.

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52

Anyword

MARCH 11, 2020

From declining revenue from display-ads and mass adoption of ad blockers to the duopoly’s algorithm changes, storytellers face a range of obstacles that can impact their bottom lines. Since the launch of the first banner ad 1994, with a Click-Through Rate (CTR) of 44%, its usage and the supporting technology have evolved significantly.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

SocialPilot

FEBRUARY 9, 2024

Robert has a knack for creating content with great storytelling. Bred’s KPI monitoring and diagnosis series is informative and must be followed, where he discusses changes in CPC, CTR, and click volume. He has worked with 15 of the Fortune 100 companies. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

FEBRUARY 24, 2016

Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. This update should prompt brands to place more of an emphasis on building and maintaining an organic search keyword strategy for their teams of storytellers to follow. Two percent! percent, according to WordStream analysis.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. This update should prompt brands to place more of an emphasis on building and maintaining an organic search keyword strategy for their teams of storytellers to follow. Two percent! percent, according to WordStream analysis.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Single Grain

JANUARY 18, 2024

For a topic like event marketing, viewers might be looking for innovative strategies, industry insights or practical tips – as in our Marketing School video “The Biggest Lesson Neil Learned From Sending Out 255 Million Emails”: Incorporate Storytelling Elements: Use storytelling to make your content more relatable and memorable.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Bannerflow

APRIL 16, 2020

Digital storytelling and DCO. Digital storytelling is the first phase of effective, personalised dynamic advertising. Dynamic creative optimisation, alongside digital storytelling allows for the adverts message and creative to be adapted on the fly based on the consumer’s unique characteristics. And the clue is in the name.

Display 45

Display Marketing Analytics Tools Advertisements Advertising 45

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. A perfect medium for digital storytelling, video enables you to illustrate the benefits of your product or service in a memorable way. Search Engine Marketing (SEM). Mobile ad retargeting is also highly effective.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Valasys

FEBRUARY 21, 2020

Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. Brand advertising also helps in improving the organic click-through-rate (CTR) for the targeted keywords. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

AUGUST 14, 2020

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value. Advantages of an Effective Social Media Content Strategy.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. A perfect medium for digital storytelling, video enables you to illustrate the benefits of your product or service in a memorable way. Search Engine Marketing (SEM). Mobile ad retargeting is also highly effective.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Vidyard

NOVEMBER 10, 2015

To see how, and why, others are approaching this in practice, check out the presentations from leading B2B marketing cosmonauts Sourabh Kothari of Cisco and Bhaji Illuminati of Taulia where they share how they’ve woven storytelling and great writing into the fabric of their business. All systems go, prepare to launch.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Content Standard

AUGUST 5, 2015

According to Pixable, there’s one key to success when it comes to driving a click-through rate (CTR) for content: a great headline. To boost click-through, a headline must generate intrigue about the article, says Pixable CEO Andy Volanakis in his recent post for TechCrunch.

Click Rate 40

Click Rate Urgency Marketing CTR Demonstrating Intent 40

Content Standard

MAY 22, 2016

Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The researchers found that more trusted retailers saw the CTRs of their ads increase by 27 percent. Content marketers just followed their lead.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Optinmonster

JULY 16, 2021

In fact, promotional emails that contain both content and incentives (like lead magnets ) see the highest click-through rates (CTR), conversions, and customer loyalty. Not only can this help boost deliverability, but it lets us connect with our audience through storytelling. Save Money.

Promotion 139

Promotion Examples Landing Pages Click Rate 139

Hubspot

JANUARY 20, 2021

Impressions and click-through-rate (CTR) will tell you how attractive your thumbnail and title are. A vlog typically follows a similar storytelling format to a blog. Metrics like average watch time and audience retention can tell you if your content is resonating with your audience. Build from a three-act story approach.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Content Standard

MARCH 11, 2015

CTR, CTA, CPC, MER, ROI, and did I catch a niner in there? Content marketing is brilliant storytelling. Marketing itself can be defined by the buzzwords created to support and validate the practice of promoting the benefits/values of a product or service, and measuring the success or failure of those efforts. If so, we should chat.

Inbound Marketing 40

Inbound Marketing Content Marketing Brand Identity Branding 40

Outbrain

SEPTEMBER 27, 2019

Producing content in volume based on revenue-minded metrics like CTR won’t cut it any longer. Publishers are well-positioned to use their power of storytelling to create compelling experiences across a variety of mediums — podcasts, branded content, video, newsletters, push notifications, events, and more. .

Terms and Conditions 27

Terms and Conditions Lead Ranking Ad Exchange CTR 27