article thumbnail

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

article thumbnail

Unpacking the Rise of ABM and Ungated Content for B2B Marketers

Metadata

It gets 100,000 impressions but only generates a click-through rate (CTR) of 0.5%. That means from 100,000, only 500 people clicked the ad. It just means your primary storytelling method can’t be, “Let’s gate tons of ebooks and blogs.” Let’s say HubSpot’s Marketing team runs this ad on LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A/B Testing: The ABCs of Paid Social Media

Anyword

Hashtags – Do they affect your CTR in any way? Numbers – Is your audience more likely to click when the headline contains a number, e.g. “8 Great Recipes for Anyone on a Budget”? However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35.

article thumbnail

How to Create an Effective Social Media Content Strategy

Valasys

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value.

article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Clicks Are about to Get a Whole Lot More Expensive. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40
article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Clicks Are about to Get a Whole Lot More Expensive. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40
article thumbnail

Revenue Streams and the Publishers who Love Them

Anyword

Some of the common metrics we’ve seen used by publishers for their audience development campaigns are: Max Cost Per Click (CPC) – This sets a maximum value a user is worth regardless of how engaged they might be in subsequent interactions.