The ABM Agency

JUNE 17, 2025

Our research reveals that across 22 B2B websites, properties are seeing rankings improve while CTR declined from 2% to 0.2%, this is not an anomaly but rather the new normal in B2B SEO. of all searches), the proliferation of AI Overviews and SERP features, and fundamental changes in B2B buyer behavior.

Lead Ranking 52

Lead Ranking Top of Funnel B2B Thought Leadership Multi-Touch Attribution 52

Single Grain

JANUARY 30, 2025

This is based on several factors, such as: Content relevance Search intent Position on the search results page (SERPs) These data-based insights can better predict user behavior and market trends. Site quality score, historical SERP position, and meta tags are others. The top position gets 39.8%

Lead Ranking 52

Lead Ranking Lead Scoring AIO SERP 52

Marketing Insider Group

APRIL 3, 2023

Find the Competition’s Content There’s 3 main things you need to consider when it comes to finding content worth recreating: Topics & keywords SERP rankings Number of backlinks First, you need to define which topics and keywords you want to rank for. CPC (cost-per-click) and a nearly 1% Click Through Rate (CTR).

Lead Ranking 293

Lead Ranking Lead Scoring Cost Per Click High Quality Lead 293

Single Grain

SEPTEMBER 8, 2020

What Is Click-Through Rate (CTR)? If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. .

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Marketing Insider Group

MARCH 2, 2021

Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Then, label each page with its corresponding stage of the buyer’s journey (if any). It’s also smart to “rank” each page according to how well it performs.

Analysis 359

Analysis Top of Funnel Work Management Lead Ranking 359

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Jenna Bessemer.

Paid Content 31

Paid Content SERP Paid Search Agency CTR 31

Oktopost

JULY 2, 2025

And waiting means losing ground, both in traditional search engine result pages (SERPs) and in AI-generated overviews that are increasingly capturing those clicks and reducing the click-through rate (CTR) in top positions. Publish content that positions you as the answer.

Webinar Metrics 62

Webinar Metrics SEO Peer-to-peer B2B Thought Leadership 62

SocialPilot

MARCH 21, 2025

Google calculates the final review score or star rating by dividing the number of positive ratings by the total number of ratings (excluding the ones left blank). Boost Click-Through Rates (CTR) & Traffic : Listings with star ratings get significantly more clicks, driving more potential customers to your website.

Google 59

Google Lead Scoring Lead Ranking Click Rate 59

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. When your site earns backlinks on high-quality, authoritative sites, Google sees this as a positive “vote” for your content.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. About 90% of people claim that reading positive online reviews will often influence their buying decisions. Ignite Visibility).

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

Valasys

NOVEMBER 12, 2024

For Shopify store owners, page titles directly impact both search engine rankings and click-through rates (CTR), ultimately affecting traffic and sales. Understanding the Importance of Page Titles for SEO Page titles are the first line of text that users see when your website appears on search engine results pages (SERPs).

Lead Scoring 40

Lead Scoring Lead Ranking CTR SERP 40

SEMrush

JUNE 5, 2025

The tool produces a heamtap report that shows your positions in Google Maps depending on where your customers are when they search online. Exposure in any other search engine results page features ( SERP features ), such as the “People also ask” box, can also drive valuable traffic. Check the “CTR” column, too.

SEO 52

SEO Lead Scoring Lead Ranking Enterprise Management 52

Single Grain

MAY 1, 2025

Key Takeaways Analyze the SERP to determine search intent by examining the top 10 results in an incognito window to identify patterns in content type, format, and angle that Google already rewards. SERP Analysis: The Gold Standard Approach The most reliable way to determine search intent is to analyze what’s already ranking.

Intent 52

Intent Top of Funnel Lead Ranking SERP 52

Pearl Digital Marketing

APRIL 21, 2025

Understanding the Zero-Click Phenomenon in 2025 Zero-click searches refer to queries where users find the information they need directly on the search engine results page (SERP) without clicking through to a website. Click-through rate (CTR), once a reliable success indicator, becomes less relevant.

Top of Funnel 40

Top of Funnel Google SERP Long Tail Marketing 40

Moz

OCTOBER 19, 2020

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). The three main areas of research that SERP analysis can benefit are: Keyword research Content creation And competitive analysis.

SERP 59

SERP SEO CTR Long Tail Marketing 59

Brightedge

NOVEMBER 19, 2020

Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Usually a page that is ranking in the first position in organic results would also be featured in Quick Answers. What are Google Quick Answers?

Google 122

Google Optimization SERP Keywords 122

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. If you search for almost any keyword, there’s a solid chance that today’s number one ranking result won’t hold that position after a few months. With more than 4.4

SEO 138

SEO SERP Lead Ranking Lead Scoring 138

Act-On

FEBRUARY 26, 2024

The CTR or Click-through Rate measures how often people who are served an ad actually click on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served (i.e., For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. clicks over impressions).

Paid Content 246

Paid Content Advertising Agencies Cost Per Thousand Multi-Touch Attribution 246

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). These pages also serve as material that can rank in SERPs. Position and Click-Through Rate (CTR). Table of Contents. Organic Traffic 101. +

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Orange Owl Blog

MARCH 7, 2025

B2B industries have a slightly lower average CTR at around 2.41%. A clear call-to-action in PPC ads can boost CTR by 2.8%. Immediate Visibility Unlike organic SEO, which takes time to yield results, PPC ensures instant visibility on search engine results pages (SERPs) and social media feeds. Sign up for a free 14-day trial!”

PPC 52

PPC Enterprise Management B2B Marketing Advertisements 52

Single Grain

JULY 9, 2020

The Challenge : Top Products Were Getting a Ton of Impressions in Google Search Results — but a Low Organic CTR. Massage the data to find CTR opportunities. Analyze the impact to organic CTRs and clicks. Primary Arms started using ClickFlow for two things: First, for pages that were close to being on page one of the SERPs.

Case Studies 95

Case Studies Case Study eCommerce Studies 95

KoMarketing Associates

DECEMBER 22, 2015

5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. From Casie Gillette. Because that’s what studies have shown.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Brightedge

MAY 19, 2025

Why Long-Tail Keywords Are Critical for AI Search BrightEdge data shows: 49% increase in Google impressions since AIOs launched, but a 30% drop in CTR as more users engage with the AI layer without clicking. increase in technical vocabulary, with queries using domain-specific language that AI Overviews now handle with ease.

Long Tail Marketing 52

Long Tail Marketing AIO Keywords Optimization 52

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 87% of marketers report a direct, positive impact on sales from video marketing. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. of all internet traffic. billion by 2027.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Single Grain

JUNE 24, 2021

Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Build a solid online reputation by getting customers to add positive reviews and testimonials.

SEO 138

SEO Trends Content Marketing SERP 138

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%). Social Media.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Single Grain

MAY 6, 2021

An accurate report with relevant suggestions is useful in the long run, compared to reports that are artificially enhanced to display only positive metrics. Organic position report showing an increase or decrease in rankings. The number of keywords that are ranking in the first position, top 10, and top 50. Organic clicks.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Scoop.it

AUGUST 29, 2024

Regardless of whichever route you choose, here are the benefits you could get from curated content: Increased brand authority and credibility If you regularly share high-quality content from reputable sources (and provide your own commentary or insights to elevate the content further), you position yourself as an industry expert.

Curation 59

Curation Practices Marketing & Strategy Marketing Strategy 59

KoMarketing Associates

JUNE 12, 2018

4 Ads at Bottom of SERPs. Monitor Impressions, Position & CTR: If a piece of content has high impressions, high position, and low CTR, you probably need to reevaluate the keyword you’re targeting. The 5-10 Concept: Focus optimization efforts on content ranking in positions 5-10 to push it higher in SERPs.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Adobe Experience Cloud Blog

JULY 3, 2017

CTR: Click-through rate of impressions to clicks as a percentage. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. So even though Campaign #3 has the lowest total cost with an average CTR, Campaign #1 has the lowest Cost Per Conversion. A higher position in the SERPs.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring Top of Funnel 134

Orange Owl Blog

MARCH 5, 2025

According to a study by Milestone Research, websites implementing Schema Markup see an average increase of 20-30% in click-through rates (CTR). Improved Click-Through Rates (CTR) Rich snippets grab user attention by displaying structured information like star ratings, cooking times (for recipes), or event dates in search results.

SEO 52

SEO Lead Ranking FAQ Lead Scoring 52

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Average Position.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back.

CTR 53

CTR API Impressions SERP 53

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the  Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).

Branding 106

Branding Brand Identity CTR Correlation 106

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. 2) CTR (Click-Through Rate). Need a refresher on improving CTRs?

Sales Management 122

Sales Management Top of Funnel Content Marketing Paid Search Agency 122

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Aim for Position Zero.

Top of Funnel 81

Top of Funnel Google Dwell SERP 81

Content Standard

JUNE 25, 2023

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?

SERP 96

SERP SEO Generation Long Tail Marketing 96