Remove CTR Remove Long Tail Marketing Remove Positioning Remove SERP
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Moz

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). The three main areas of research that SERP analysis can benefit are: Keyword research Content creation And competitive analysis.

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Google’s SGE is Live: How to Win in the Era of AI-Powered Search

Content Standard

Understanding SGE SGE leverages generative artificial intelligence (GenAI) to analyze search queries and provide AI-generated answers and source recommendations directly on search engine results pages (SERPs). Being bumped by AI Overviews isn’t the only reason your content’s CTRs might change.

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Strategies to Optimize for Zero Click Searches

Single Grain

Search engine marketers now have to get traffic to their website while Google is pushing more brands to provide specific excerpts of information for the SERPs. In this post, we will explore effective strategies and best practices for optimizing zero click searches and increasing click-through rates (CTRs) for your brand’s website.

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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? What’s a “good” CTR?

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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy.

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The Impact of Generative AI on SEO: How to Align Your Search Strategy with the Latest AI Developments

Content Standard

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?

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