Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

JULY 16, 2021

Determine what search intent you’re targeting before recording your video, and use those terms in your video. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. That last bit is their intent. How long are they staying on your page?

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Outbrain

JUNE 18, 2018

It’s 41 words long and succinctly answers the question. Optimize the description box with some relevant long tail keywords. Target a keyword, but optimize for intent. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. And here’s the answer as it appears in the article.

CTR 50

CTR Features Organization SERP 50

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Conductor

OCTOBER 28, 2019

Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. A #1 organic result will outperform a #1 paid result in CTR in almost every situation. SEO helps SEM create efficiencies, and SEM helps SEO determine which high-intent terms should be their focus. Does SEO help SEM? Yes and yes.

SEM 68

SEM SEO Long Tail Marketing SERP 68

seo.co

JULY 26, 2023

As long as you have an SEO-friendly site design , you have a good foundation to work with, and from there, you’ll need to learn how to implement the following SEO components. Keyword research tips Embrace long tail keywords. You can increase your click through rate (CTR) by leveraging Schema markup.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

seo.co

NOVEMBER 1, 2021

It doesn’t matter how much or how little you invest in a marketing campaign as long as it is profitable; low-budget campaigns can be a boon for a business, and high-budget campaigns can be a disaster. For as long as SEO has been around, search optimizers have debated how much “user experience” factors into a search rank.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. The CTR of organic search is up to par with Facebook.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Whether it’s intentional or not, duplicate content can be devastating to a website’s credibility. Hemingway App.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. 2) Optimize headlines to boost CTR. No organic traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

QuanticMind

SEPTEMBER 28, 2018

Bid Optimization Tip 1: Look for keyword intent. With this in mind, it’s also good to remember that not all keywords are created equal — some keywords indicate that the buyer is doing some reconnaissance while other keyword queries actually signify that the buyer has intentions to purchase an item.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

QuanticMind

NOVEMBER 5, 2019

Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Whatever keywords you find, just make sure they best represent the intent of your target audience when looking for your products. If you have a very low CTR, then it’s likely there’s something wrong with your targeting.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Directive Agency

DECEMBER 5, 2018

What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Targeting remained constant while click-through-rate(CTR) and the budget increased meaning more users were reaching our page…so what happened?

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Directive Agency

DECEMBER 5, 2018

What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Targeting remained constant while click-through-rate(CTR) and the budget increased meaning more users were reaching our page…so what happened?

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Outbrain

AUGUST 27, 2018

. #1: Retargeting by Long Tail Keywords. They show that the visitor has a high level of intent, and you can – and should – leverage that intent. They show that the visitor has a high level of intent, and you can – and should – leverage that intent. How to do it? How to do it?

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

Single Grain

FEBRUARY 3, 2024

Moreover, in the context of SEO, meta descriptions offer an opportunity to reinforce the keywords and themes of your content, aligning with the search intent of your target audience. When crafted carefully, it can significantly improve your site’s CTR, driving more traffic and engagement.

Traffic 102

Traffic Work Management Click Rate CTR 102

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Optinmonster

APRIL 12, 2024

Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results. After the to #1 ranking, the average click-through rate (CTR) plummets quickly. Search Intent and Content Relevancy: Understanding the “why” behind a search query (search intent) is crucial.

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Hubspot

SEPTEMBER 28, 2016

At the risk of sounding repetitive I will just list the basics: Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog. As a part of Google’s algorithm, semantic search is used to allow Google to understand how to interpret a search based on the searcher's intent.

Organization 28

Organization Tips Correlation Domain 28

Single Grain

NOVEMBER 9, 2022

As an ecommerce business, optimizing your product pages goes a long way in getting organic traffic from search engines. Because you should also focus on using long-tail keywords : 3-5-word phrases with low search volume for niche target audiences instead of mass audiences. Get high click-through rates (CTR).

eCommerce 115

eCommerce Traffic SEO Product 115

Single Grain

DECEMBER 22, 2023

Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches. ✅ Enhanced Click-Through Rate (CTR) : Improve the CTR from search engine results pages.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Optinmonster

AUGUST 18, 2022

Only make the page or post as long as it needs to be. One quick tip is that we suggest using long-tail keywords whenever possible. There may be less search volume for these long-tail search terms, but the user intent to purchase is often very high. Word count above 6 words but not too long.

SEO 121

SEO Optimization Lead Scoring Lead Ranking 121

Navigate the Channel

OCTOBER 25, 2023

If you’re selling garage door services, the “DIY how to install a garage door” term isn’t going to get you anywhere because that is the users intent is not to get their garage door serviced, but to service their garage door themselves. Do this until you find ads that have high CTR and convert well.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

Single Grain

APRIL 21, 2023

CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. This refers to how closely related the ad is to the user’s search query or intent. It’s crucial to understand the intent of your audience. Ad relevance.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Unbounce

MAY 24, 2021

With a combination of intentional design and crystal clear copy , you can optimize that first impression and increase the chances of driving relevant traffic to your website and learning more about your unique customer journey. The winning strategy here, when you’re optimizing for conversion, is to address user intent. Paid social ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. These keywords may have lower search volumes but tend to have higher intent and conversion rates. Commercial: The user has a purchase intent which may not be immediate.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Moz

OCTOBER 19, 2020

First off, SERP analysis will help you understand the intent (or at least the perceived intent by Google) behind your target keywords or phrases. Is there a variety of pages serving multiple potential intents? But the most interesting statistics within the study were regarding how SERP layout can impact CTR.

SERP 59

SERP SEO CTR Long Tail Marketing 59

Valasys

MARCH 17, 2023

Cut-rate organic CTR Since Google introduced various SERP features that offer direct answers to users’ queries, there has been a noticeable decline in CTR. Passage Indexing will also benefit long-tailed and question-based search queries, as it enables Google to display the best answer from a wide variety of legitimate sources.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Unbounce

AUGUST 6, 2021

Here are a few tips to help your next interview be short and deliberate as opposed to long and aimless. Instead, use long-tail keywords to get specific on your audience segments. With a firm understanding of your audiences’ search intent and the phrases they use, make sure your landing copy reflects that same communication.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Convert

NOVEMBER 8, 2022

And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. You have to understand and cater to intent. Intent rules all. It all boils down to buyer intent, folks. This is a textbook example of matching ads to some indication of intent. Do I really need to?

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

DECEMBER 19, 2023

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic 3) KeywordChef (Freemium) KeywordChef is a keyword research tool that helps you find tons of relevant long-tail keywords with clear search intent, making it easier to come up with ideas for high-ranking content.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

seo.co

JANUARY 31, 2022

Typically, you will rank rather quickly for long-tail, brand-specific, and location-specific keywords, whereas high difficulty keywords will take relatively much longer. Yes, fluctuations are common due to competition and frequent Google Algorithm updates; despite that, you will enjoy considerable growth in the long run.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

Directive Agency

MARCH 15, 2022

This isn’t just a buzzword – It’s also the intent of SaaS content, aiming to position itself as a thought leader in its space to convince decision makers within a company that its brand is the most knowledgeable to help them hit their goals. These two approaches to content marketing differ across four main areas: . SaaS Content .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

Valasys

JULY 2, 2019

When it comes to B2B marketing deep learning can aid in SEO keyword research, link building, and intent targeting & even can conduct the psychographic analysis of audiences for targeted content creation. Though the basic SEO practices remain evergreen as ever, viz.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69