Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Explicit data is provided intentionally by your lead, such as company, location, industry, and job title.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

ANNUITAS

FEBRUARY 3, 2022

Yes, Millennials are well established as decision makers in B2B companies, and even if not the decision maker, research shows that others are highly likely to seek a Millennial’s input. Aware there are differences, but unsure how to cross the divide. If you’re in the “unaware” stage, it’s time to do your research.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. Source: Grand View Research.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. These measures provide insights into strategies that will increase customer retention and upsell/cross-sell opportunities.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Vision Edge Marketing

SEPTEMBER 13, 2022

Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. Niche markets refer to a selection of customers with specific needs that are not necessarily in the same industry.

Verticals 224

Verticals Work Management Marketing Management Marketing & Strategy 224

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? But have you also heard you have a 60-70% chance of selling to an existing customer ? On the other hand, you only have a 5-20% chance of selling to a prospect. What is a customer expansion strategy?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

ClickDimensions

FEBRUARY 28, 2023

This in turn can then open up opportunities to cross sell and/or renew contracts, but more about that later. “Simply listening to your customers drives powerful results that will transform your business.” For instance, job title, industry, aims and so on.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Webbiquity

JANUARY 18, 2024

So, do your research. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. Research by Gartner suggests that AI can increase sales rep productivity by 30-50% , as salespeople can focus on value-added activities instead of repetitive tasks.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Top Rank Marketing

AUGUST 16, 2023

Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.”

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. This play significantly eases the cross-sell and upsell motion to the ZoomInfo customer base. #5:

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Collaboration is Slack’s brand promise.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Optinmonster

APRIL 8, 2024

Flop Industries shows off each of its products being used in different ways, in addition to the main product images: 4. Price Regardless of what you decide to charge for your products , there are a few pricing techniques you can use to help them sell better. The more images that you have, the better.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But when you talk about the higher-upfront-cost option, she crosses her arms and looks away. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Doing so may also offset declines in aging products a company sells. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Webbiquity

MAY 11, 2021

Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. What industry trends might change your business in the next five years? Create a Framework. What do you want to learn from the audit?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

BenchmarkONE

DECEMBER 28, 2022

Businesses in every industry include upselling in their marketing strategy. What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. You’ve been upsold. .

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Rev

JANUARY 11, 2023

Here’s a three-step strategy to help you do that: Step 1 – Study the behaviors of your best customers Most companies also don’t take the time to research and understand the behavior patterns of their best customers. By providing potential customers with value, you’ll position yourself as a thought leader in your industry.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Content Marketing Institute

MAY 4, 2018

That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. CMI and LinkedIn surveyed 1,246 marketers around the globe representing a range of industries. Three words: lack of alignment.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Zoominfo

DECEMBER 11, 2020

Among all industries, nonprofits have proven deft at securing money , particularly in the startup world. Other industries with strong funding in 2020 included the pharmaceutical and energy fields. Thus, they may spend less on product innovation and instead focus on cross-sell and upsell efforts.

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Influitive

OCTOBER 11, 2015

“Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. That’s because loyal customers are more likely to buy again, and buy more than before. “We Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

SalesIntel

FEBRUARY 19, 2024

For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? Putting in the Research. According to Gartner , “gathering qualitative inputs is done through close interaction with key stakeholders to leverage their diverse expertise and foster cross-functional buy-in.” What type of accounts do we not sell to?

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Ad Building Cross-Selling 114

Televerde

JULY 12, 2022

Taking the time to invest in their experience also opens the door to cross-selling and upselling opportunities. Account-based marketing works best when selling to larger businesses that make more significant purchases. In addition to your current leads, you can also find target accounts through research.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Hubspot

APRIL 1, 2024

It won’t matter who they work for or what industry they’re in. We all know buyer research is changing. So as a result, they are able to conduct much of their research independently, without the need for direct contact with sales reps or other employees at those companies. Want more content like this? Subscribe to our newsletter.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

SmartBug Media

MARCH 13, 2024

Here are a few key steps to help you get to that point: Do background research: Use surveys or interviews to pinpoint the main motivators that resonate with your salespeople. That’s why it’s vital to begin with an understanding of your organization’s specific goals for growth and the business drivers that define how you go to market.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Marketing and user experience expert Bryan Eisenberg was not far from the truth in saying, “Facts tell, but stories sell.” They say a picture speaks a thousand words—and research proves it. 5 Industry Knowledge.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Sprout Social

JANUARY 3, 2023

The benefits of cross-team collaboration. Our research from The Sprout Social Index™ 2022 shows that more than three-quarters of consumers expect a response within 24 hours on social media. And equipping your sales team with guidance on their own social presence will boost their social selling efforts.

Social Media 122

Social Media Work Management Marketing Management Media 122

Strategic-IC

FEBRUARY 20, 2024

In the interview ( full recording here ) we explored: Secrets of the fashion e-shopping industry Taking an ABM approach with large retail clients The role of technology – and the human factor Event and experience marketing in ABM Let’s look at 6 key tips covered in our discussion: 6 tips on building ABM client relationships 1.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62