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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

This ensures that your products and services remain relevant and competitive in the market. Profitable growth is a fundamental goal for every company. Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential.

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Nine Important Things to Know About Intent Data and AI

Webbiquity

Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup. Your product is the first, or among the first, in brand-new category. But if it’s really that straightforward, why isn’t everyone using it?

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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. By tracking the ROI of specific campaigns or activities within the customer journey, businesses can assess the effectiveness of their efforts and allocate resources accordingly.

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. You now know that PDCA was initially developed in the field of manufacturing. What is PDCA (Plan Do Check Act)? Steps in the PDCA Cycle.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers!

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Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.