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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

This ensures that your products and services remain relevant and competitive in the market. Profitable growth is a fundamental goal for every company. Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential.

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COVID Halted Their Business. Smarter Prospecting Helped Them Grow

Zoominfo

Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. billion to about $40.9

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How Manufacturers Can Win Big with Account Based Marketing (ABM) and Industrial Content Marketing

Tiecas

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

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7 Tips for Effective Industrial Email Marketing

Tiecas

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies.

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications. Did they actually invent any new tech that didn’t already exist?

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. Salespeople have a reputation for overpromising in their pitch.

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E-commerce analytics 101: What to look for and why they’re important

Sana Commerce

This data can also be integrated with your e-commerce CRM. E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Prefer to listen to the blog? Press play.