article thumbnail

How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

The most efficient way to do this is through a Customer Data Platform (CDP) or Customer Relationship Management system (CRM). Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Offer a free trial or download in exchange for a site visitor’s contact information.

ROI 232
article thumbnail

Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

CRM systems : After choosing a mechanism for collecting survey data, you need to make sure you can easily integrate it into your CRM so you’ll have a 360-degree view of the customer. Similarly, you’ll want to make sure any valuable social media data is actively flowing into your CRM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. But what topics should you cover?

article thumbnail

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

ClickZ

Here is a full round up of our chat with him: Q) The Social Dilemma documentary focuses on the importance of consumer data and privacy. In addition, they should propose self-regulatory frameworks on the use of data and algorithms to curb destructive practices like app addiction and ‘opinion engineering.’.

Privacy 105
article thumbnail

Cleaning up the confusion in marketing ops job postings

Martech

There were also marketing technology positions that were almost exclusively marketing automation and CRM administration. In my humble opinion, operations specialists should focus on system administration and educating others about the systems’ possibilities and limitations. The field needs clearer distinctions.

article thumbnail

3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Listen to their opinions and ensure your proposed new tools meet their needs. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. Change Management Plan : Make sure to get all stakeholders on board. Understand that some existing tools may need to be used until the new ones are set up.

article thumbnail

Acoustic gives tips on future proofing your martech stacks and highlight ‘trust’ as a key trend for 2020

ClickZ

It was recently named as a leader in cross-channel campaign management (CCCM) by The Forrester Wave and was also identified as a leader in the Q3 2019 Gartner Magic Quadrant for CRM Lead Management. “In today’s world, you cannot underestimate the importance of privacy and data security.