Remove Astroturfing Remove CRM Remove Opinions Remove Privacy

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

A rich data integration exerts an opinion on how information is modeled and maintained. The platform can monitor and enforce compliance with data privacy regulations, performance SLAs, and security practices. It can authenticate app ratings and reviews from real users to prevent astroturfing. As an example, consider three hypothetical options for connecting a webinar app with a CRM platform: Option A represents a simple, iPaaS-style integration.