Translating Online Behavior into Meaningful Conversation (Part One)
ANNUITAS
SEPTEMBER 7, 2021
Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). That usually means making changes to your CRM. Most sales reps loathe their CRM because it’s seen as a chore.
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