Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3 Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3 Video Storytelling Tips.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Unbounce

JUNE 15, 2023

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. How do we—as marketers—get that organic juice back? And sooner than we think.) What a concept!)

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Seismic

MARCH 4, 2021

The best companies today are great storytellers. But before they purchase a product, buyers first engage with an organization’s brand story. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Contently

JUNE 29, 2021

” The creative additions proved to be crucial when COVID hit last March, and Dell Perspectives needed to shift its content strategy to address the new challenges it was facing. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights.

Storytelling 127

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 127

Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human. The future of content marketing isn’t about choosing between AI and human creativity, but rather about leveraging the strengths of both.

Marketing AI 262

Marketing AI Distribution Content Marketing Content 262

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 69

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 69

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 110

Top of Funnel B2B Marketing Content Marketing B2B 110

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. You can build powerful connections and profound loyalty by: Viewing your organization as a “human entity”. When it does, only eight traditional organic listings will remain on the page.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. The best way to think about creativity is to ask: “How can we flip our customers’ expectations upside down to delight and surprise them?”

Rules 100

Rules Creativity Content Storytelling 100

Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers. Let’s go beyond marketing’s efforts and into storytelling through the entire employee population.

Storytelling 100

Storytelling Work Management Lead Scoring Lead Ranking 100

Marketing Insider Group

MARCH 21, 2023

As former Chief Talent Officer at Netflix, she shares her own expertise on how to build trust with employees , curate productive teams, and initiate positive change within your own organization. Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level.

Marketing Agencies 2 290

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 290

Heinz Marketing

JANUARY 22, 2022

The Data Driven Future Of Storytelling. The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity. Organizations Need “Context-Managers”.

Top of Funnel 52

Top of Funnel Storytelling Funnel Advertising B2B 52

Marketing Insider Group

MAY 27, 2015

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. Citizen Storytellers. Creating the Corp Storytellers. Who else in your marketing ecosystem need to be storytellers?

Storytelling 100

Storytelling Content Marketing PR Content 100

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” He used images we all recognize.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Content Standard

DECEMBER 14, 2023

08:57] Proving Content’s Business Impact – Dusty explains how his team engages in both qualitative and quantitative internal storytelling to draw a direct line from content to business outcomes—from data attribution, to internal case studies proving how content opened the door to higher-level sales discussions within accounts.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. With the combination of live video and augmented reality, exciting things are becoming possible and original and creative videos are sure to be the big content channel winner as we head into 2019.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

Storytelling 75

Storytelling Business Television marketing Buying Cycle 75

Salesforce Marketing Cloud

APRIL 22, 2024

Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? You can show off that you know how to organize data , create prompts with Prompt Builder and connect flows to automate your processes. It helps you showcase your unique perspective.”

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Integrated B2B

NOVEMBER 11, 2019

Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. Teams organized themselves in various rooms in the castle to collaborate on ideas and strategy, and somehow put together a presentation within 24 hours.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

Webbiquity

MARCH 10, 2020

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Storytelling is a big one. Explainer Videos.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Marketing Insider Group

DECEMBER 8, 2021

It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. Enabling employees to be brand storytellers. Creative, messaging and storytelling are also important and play a crucial role in marketing communications. Those were the good old days. People trust people.

Enterprise Management 300

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 300

Content Standard

NOVEMBER 11, 2016

From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. For the most part, this is a good instinct—consistent processes typically provide results you can expect, they offer easy ways to review and optimize steps along the way, and they keep people organized.

Marketing Budget 91

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 91

Trade Press Services

OCTOBER 9, 2023

Creativity Creativity may seem like an obvious soft skill for marketers, but its power extends beyond simply generating fresh ideas. Truly creative marketers find innovative ways to solve clients’ problems, engage new audiences and distinguish their brand from the competition.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Inbox Insight

MAY 30, 2024

The Netty Awards, renowned for setting benchmarks of excellence in the digital realm, recognize top organizations and leaders that exemplify creativity, technical skill, and innovation.

Demand Generation 52

Demand Generation Lead Ranking Demand Campaigns 52

Content Standard

FEBRUARY 20, 2024

.” According to Webster’s, our cultural obsession with discerning the ‘real’ from the ‘fake’ is surging—when it comes to everything from media and politics to individuals, organizations, and products. Verifiable, credible information is the bedrock of trust, regardless of its storyteller.

Storytelling 86

Storytelling Transparency Trust Marketing Opinions 86

Marketing Insider Group

MAY 12, 2015

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. People and organizations reflect their leadership. By getting to know your employees as well as you do your customers, you’ll be able to get creative on how you capture their attention.

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Navigate the Channel

DECEMBER 12, 2023

Storytelling: Connecting on a Deeper Level Amidst the deluge of information in today’s world, storytelling stands as a potent skill for marketers—a beacon that guides them through the noise and directly into the hearts and minds of their audience. These stories evoke emotions, spark curiosity, and create a sense of empathy.

Allocation 65

Allocation Storytelling Ad Exchange Paid Search Agency 65

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. In these situations, AI is a brainstorming partner that never lacks suggestions.

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

Content Standard

APRIL 22, 2024

09:38] Micro Storytelling — The Key to a Connected Brand Narrative – Tricia shares her approach to “micro storytelling,” which she developed during her time with Estée Lauder. Micro storytelling allows marketers to break down their brand’s value proposition into smaller stories that resonate with different customers.

CMO 77

CMO Brand Identity Branding Storytelling 77

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52