article thumbnail

How to bridge the gap between creative marketers and marketing analysts

Martech

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap. Are you getting the most from your stack?

article thumbnail

The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age

Content Standard

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Index Cards Can Help Writers Organize Ideas and Improve Storytelling

ClearVoice

In part three, we look at how index cards help writers organize ideas and improve storytelling. Both writers have come up with techniques to organize mountains of research. Eco recommends at least seven ways to organize index cards and gives detailed instructions on what to put on them. Sound arcane?

article thumbnail

B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

ClickZ

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

article thumbnail

How to Fit the AI Tile into the Innovation Mosaic | What’s Your Edge?

Vision Edge Marketing

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

article thumbnail

The Ultimate Guide to Storytelling

Hubspot

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

article thumbnail

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script | B2B

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”.