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3 ways to adapt content for the era of social media entertainment

Sprout Social

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

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The Importance of Thoughtful UX for Website Design

Bluetext

In order to avoid these UX pitfalls and have the highest chance at digital success, Bluetext has curated a list of our favorite and most functional UX design practices. A poor UX design can leave users feeling bored or even frustrated with the website and associated brand.

Design 41
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Becoming a Flexible Powerhouse of Content Creation

Content Standard

In the beginning, creative ruled marketing. But what are the implications of a shift from project-based content creation to an always-on, on-demand creative workforce? Brands are waking up to the fact that old command-and-control policies actually stifle the creativity and agility they’re meant to support. But the future?

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The Four Pillars of Content Strategy

Crimson Marketing

That content is currently locked inside the heads of the smartest people in your company. Engage with those who curate your content. Repurposing – How do you repurpose it to get the most out of it? Promotion – How do you promote it to maximize its value once it exists? Pillar #1: Space. The first pillar of content strategy is “Space.”

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

It is creativity and data, human and technology. Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? Statista ). That’s right, TRILLION. Harvard Business School) Without question, B2B marketing is both art and science.

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Turning Data into a Viable Business Asset: The Challenges of Value Realization

Martech Advisor

The “smart” bot is relying on thousands of data points that have been curated, cleaned and trained (it’s truly one of the most underrated sciences), writes Yingwu Gao from Pactera Edge. In the race to fuel growth in complex global markets, businesses have great impetus to unleash the value locked in their data.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. While other predictions , not so much. Absolutely.

CMO 322