Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. Stay in the Loop.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

Marketing Insider Group

AUGUST 5, 2020

There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. Apart from the fear that automated robots will steal away millions of jobs, many claim that it eliminates the human touch in marketing that is so critical for lead nurturing. Creates New Roles in Marketing.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Branding Brand Identity 122

Lenny's Newsletter

AUGUST 29, 2023

” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. and $4,950.64, respectively.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Martech

DECEMBER 9, 2021

Good morning, Marketers, and do you have metrics for engagement? An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. What we’re reading.

CPO 102

CPO DemandBase CMO Sales Qualified Leads 102

Drew Neisser

JUNE 10, 2022

Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? No matter what side of this philosophical query you stand on, let’s face it: No one is going to take marketing seriously if they can’t quantify it with data. What you’ll learn: How 3 B2B CMOs are measuring marketing.

CPO 52

CPO B2B Marketing Lead Scoring Lead Ranking 52

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. Dig deeper: How to do an AI implementation for your marketing team We have a bigger control of this technology and how to evolve it with open source. He knows AI both through his work and working with clients as they deploy it.

Marketing AI 79

Marketing AI CPO Verticals Terms and Conditions 79

LeanData

JANUARY 27, 2023

Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram. So in a down market, there’s healthy pressure on innovation. The post Driving Innovation in a Down Market: Insights from a Savvy Mega SKO Panel appeared first on LeanData.

Allocation 52

Allocation CPO Marketing Management Terms and Conditions 52

Liveintent

MARCH 9, 2021

While at Neustar, he headed mobile and cross device identity graph efforts extending Neustar’s offline Identity data across digital channels giving marketers the ability to reach audiences and measure the performance of their brand advertising campaigns. ” – Mano Pillai, CPO, LiveIntent. Welcome to the team, Mano!

CPO 62

CPO Product Mobile Advertising API 62

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech Advisor

FEBRUARY 14, 2020

Brands have started to look beyond love and romance for their Valentine's Day marketing. We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations. Diversity should be top-of-mind for marketers this Valentine’s Day.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

SmartBug Media

DECEMBER 5, 2022

Perhaps they’re referring to my path via marketing. Chief marketing officer (CMO). Chief people officer (CPO). It’s not uncommon for folks to ask me, “How did you get here?” At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief operating officer (COO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Martech

FEBRUARY 17, 2022

The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. For marketers, this means they have to have a more refined strategy with clear goals and calls to action. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertising Channels 100

Advertising Channels Campaigns CPO CTR 100

Marketing Graham

JUNE 1, 2022

Much is being written and discussed about Account Based Marketing. ITSMA claimed to have coined the phrase Account Based Marketing (ABM) back in 2003, but people didn’t start searching (and therefore learning) about ABM until 2016. Sales and marketing would get together and build a list of key organisations to be targeted.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Martech Advisor

JANUARY 28, 2020

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Learn More: The 7 Point CCPA Compliance Checklist for Marketers for 2020.

Privacy 99

Privacy Loyalty Work Management CPO 99

Webbiquity

JUNE 8, 2020

The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. The post Five Tips to Screen Resumes for Hiring as a Business Owner appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ClickZ

OCTOBER 9, 2019

The tools give marketers more control over producing digital assets like banners, social media ads, and other marketing assets and work in tandem to ensure that all content stays consistently on brand. Digital Brand Templates. Source: Bynder. They’re a global company with over 350 employees in 7 countries.

Guidelines 78

Guidelines Template Digital Asset Management Branding 78

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. It’s the backbone of all of my programs.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Madison Logic

SEPTEMBER 24, 2018

We took to the orange chairs with Madison Logic’s always articulate CPO, Sonjoy Ganguly, to discuss the importance of an always-on ABM approach. The post One Question With… Sonjoy Ganguly appeared first on Madison Logic Blog.

CPO 40

CPO Account Based Marketing ABM Marketing 40

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Allocadia

JUNE 13, 2019

Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. While this methodology is embraced by more marketers, 53.1% What can marketers do to change this perception? How is your marketing team measuring performance? How does your marketing team plan?

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Choozle

MARCH 27, 2019

Actors: deciders, customers, and the “mom test” Unlike a typical Design Sprint, the Hack Day team captains became the deciders for each team, and the CEO and CPO met with each team as experts during exercises geared towards understanding the problem & opportunities.

CPO 49

CPO Validation Bandwidth Design 49

Allocadia

OCTOBER 4, 2018

Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. While this methodology is embraced by more marketers, 53.1% What can marketers do to change this perception? How is your marketing team measuring performance? How does your marketing team plan?

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Seismic

OCTOBER 25, 2022

Now more than ever — with market conditions uncertain, and change always around the corner — it’s critical for businesses to invest in a powerful enablement strategy. Seismic’s leading content automation solutions empower go-to-market teams to personalize an array of content. Register here !

Planning 52

Planning CPO Content Training 52

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Daniel Ziv, VP of Go to Market Strategy for Speech & Text Analytics provided a detailed overview of interaction analytics capabilities.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Sana Commerce

JULY 7, 2022

Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. He was proud to say that the money saved by his IT department was able to be used for smartly targeted marketing campaigns, which helped expand Montego’s customer base.

Work Management 52

Work Management Marketing Management Process Automation 52

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul.

Trends 53

Trends Video Marketing CPO Allocation 53

Mereo

NOVEMBER 29, 2018

Too often, sales kickoffs get hijacked by marketing or product teams. While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. So if the sales kickoff is not a time for marketing and product takeover, what is the most successful formula?

CPO 34

CPO Best Practices Lock-In CMO 34

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. I have picked the top 5 channels proven to be most effective for B2B marketing—let’s look at some ways to optimize these for better results: 1.

Social Media 40

Social Media Optimization CPO Media 40

Adobe Experience Cloud Blog

JANUARY 8, 2013

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track. Is this the most fitting speaker?

ROI 48

ROI CPO Allocation Event Marketing 48