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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I was instantly hooked. I don’t blame them, either.

Cost per Lead

Cost per Lead CPO B2B Marketing Advertising Agencies

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

How Metadata Fundamentally Changed My Approach to B2B Marketing

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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