KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. How Does Google Determine Featured Snippet Content and How Can We Show Up? return featured snippets in the search result.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Anyword

JUNE 22, 2022

How name-dropping Amazon can boost CTR and lower CPCs. Commerce content best practices. Different ways to leverage expertise in your ad copy. With that in mind, it’s two days of commerce frenzy that businesses and marketers can’t afford to ignore. These ads …. But more specifically, we’ll address…. The result?

Amazon 52

Amazon Paid Search Agency Ads CPC 52

The Lead Agency

JULY 11, 2019

You’ve set up your Google Ads, but for some reason, they’re not achieving the results you hoped for. Get the most out of your advertising investment and reach your performance objectives by avoiding these common mistakes. It’s no surprise that, even if you’re getting lots of impressions, an irrelevant ad isn’t going to generate clicks.

Paid Search Agency 74

Paid Search Agency Ads Google Advertising Agencies 74

Convert

APRIL 19, 2021

Should you expose expensive paid traffic to a variant that may actually be worse than the control? Of course in all A/B tests, there is an opportunity cost involved. But the soft “loss” of denied conversions hurts even more when the traffic in question is paid since you have well… spent actual money for the traffic.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Meerkat Marketing

FEBRUARY 6, 2023

What is Data-Driven Marketing? Data-driven marketing is a process that uses data and analytics to inform marketing decisions and measure the success of marketing campaigns. knowing their consumption preferences for marketing – frequency, timing, media, channel preferences, messaging and more).

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Outbrain

MARCH 4, 2020

If you’re a marketer or business owner, perhaps one question you’ve found yourself asking at least once is this: how do you convert your website visitors into leads and eventually into potential clients? Pros and cons of running paid search campaigns. The bad news is this is a constant struggle for all business owners.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

Hubspot

OCTOBER 2, 2018

What is Google Search Console? That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Of course, the more I used it, the less confusing it became.

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Of course, done improperly, it can also be a tremendous waste of money. How can you improve quality scores to get a higher ad position at a lower cost?

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

KoMarketing Associates

FEBRUARY 21, 2017

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. At first glance, using your branded campaign’s KPI data to prove your point would be the best course of action.

Activities 136

Activities Campaigns Brand Identity Branding 136

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. Facebook’s Lead to Triggered Opp %: 4.1x

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Anyword

SEPTEMBER 17, 2020

I’ve been writing here often about the impact of Facebook ad creatives. Anatomy of a Facebook Ad. There are countless ad formats out there. For today, I’m only going to be addressing the standard Facebook image ad. There are, of course, other sections in some ad formats: CTA buttons, article descriptions, and more.

Paid Search Agency 52

Paid Search Agency Ads CPC Cost Per Click 52

Optinmonster

MAY 3, 2024

What is a good CTR for Google Ads? Are your ads measuring up? PPC ads are a vital part of any eCommerce digital marketing strategy. However, it can be disheartening to spend time and money on Google Ads, only to find they’re not generating the traffic or sales you expected them to.

CTR 60

CTR Paid Search Agency Ads Google 60

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ConvertKit

JANUARY 27, 2021

Promoting your online course, ebook, or service across a few channels consistently can have a big payoff in the long run. Let’s run through a scenario of a creator selling a $100 video course to a list of 2,000 subscribers and see how promotion boosts profits. This leads to 40 landing page views a month from their 500 followers.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads. In my experience, this is rare.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. But data-driven marketers are up for the task. We just need to define them and build the capacity for measuring them into our marketing strategies.

Paid Content 96

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 96

Moz

MAY 17, 2020

I will show you how you can use Google’s ability to index and rank faster to your advantage. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Directive Agency

DECEMBER 11, 2018

How much should you be spending on Google Ads? What Is the Average B2B Budget for Ads? However, understanding what the average company spends on advertising can still be helpful. Digital ad spend looks to reach $107 billion this year in the U.S., according to eMarketer , while TV ad spend continues to fall.

Paid Search Agency 40

Paid Search Agency Budget Programs Cost Per Click Allocation 40

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Martech Advisor

NOVEMBER 22, 2019

Organizations have started evaluating what worked in 2019 and are planning the course of action for 2020. Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. Check these pages for thin content.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. But data-driven marketers are up for the task. We just need to define them and build the capacity for measuring them into our marketing strategies.

Paid Content 52

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 52

Sharpspring

SEPTEMBER 26, 2019

“Email is not an age thing, while social media is divided by generations.” The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media; . It seems like there are boundaries in an individual’s choice of social media. . But let’s dilute the number a bit and hear it from the advertising G.O.A.T.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

seo.co

NOVEMBER 1, 2021

Now it should be acknowledged up front, that by optimizing your meta description, you aren’t going to get an increase in your search rankings. At one time, it was a factor in rankings; but marketers abused it and over-optimized it to game the system, so today it’s not really a ranking factor at all.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

LeadSquared

NOVEMBER 27, 2013

Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). Of course I am joking! But, you Oh Business User must want to rank organically and get other benefits of Google Plus, so why the resistance?

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Delivra

DECEMBER 20, 2018

Nothing causes panic for an email marketer like seeing their unsubscribe rate spike. Of course, given email marketing’s legendary ROI , it’s worth it. Obviously, no email marketer wants to see people opting out of their list. They might even be lost opportunities you paid to generate (e.g. Manufacturing: 26%.

Work Management 55

Work Management Marketing Management CTR Click Rate 55

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Joedmarti – Social Analytics Lead & Evangelist, Adobe.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Convert

APRIL 12, 2021

This then leads to more sales and an improved customer experience, and even insights into new product offers. You may not have every method or tool we recommend here, but, by seeing how they fit, you can then gauge their value and decide if you want to integrate them into your future tests. It’s about buying data. Crazy, right?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. What Is Click-Through Rate (CTR)? If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Learn from the Pros

MARCH 5, 2024

What’s Changing and What’s Staying the Same This article will uncover the top B2B SEO ranking factors for improving your relevance and rankings in an evolving search landscape. Google has over 200 SEO ranking factors, but five matter the most to B2Bs. What are SEO Ranking Factors, and Why Are They Important?

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52