Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. That’s why leads from content marketing is so important to generating cost efficient leads.

Lead Ranking 273

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 273

The ROI Guy

FEBRUARY 1, 2017

Thursday, February 9, 2017 11a ET Featuring: Tom Pisello, Alinean CEO / Founder and Dave Stachura, Alinean VP, Customer Success In an effort to reduce costs and boost sales, you enter 2017 under the gun to deliver even more business growth from your Channel Partners. But simply adding more partners won’t do the trick.

Webcast 40

Webcast Advertising Channels ROI Pricing 40

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. How much do the different options cost and when are they most appropriate? So should you rent, buy or build an email list? This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Avitage

MARCH 28, 2013

B2B content creation is buried within many, many, go-to-market tactics such as projects, activities and events, across many marketing, training, sales and even channel groups, What is your cost of content created by sales and marketing people for example? Report Highlights and Observations The report is a definite reading recommendation.

Allocation 120

Allocation Webcast Content Case Study 120

Leadspace

AUGUST 15, 2019

Webcasts allow you to cover a topic with multiple viewers at one time. Even if customers aren’t available for the live webcast, they can still download it later. Perhaps you have a customer case-study that provides invaluable insight into how to reduce costs and increase your product’s life-cycle.

Webcast 48

Webcast Business Case Studies Case Study 48

Avitage

MARCH 28, 2013

B2B content creation is buried within many, many, go-to-market tactics such as projects, activities and events, across many marketing, training, sales and even channel groups, What is your cost of content created by sales and marketing people for example? Report Highlights and Observations The report is a definite reading recommendation.

Allocation 120

Allocation Webcast Curation Content 120

The ROI Guy

APRIL 21, 2017

I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. Checkout the On-Demand webcast and Presentation. When it comes to value, many think its all about financially quantifying the ROI impact of proposed solutions.

Disintermediation 56

Disintermediation Webcast Peer-to-peer Personalization 56

Conversica

APRIL 18, 2019

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast. If you are interested in learning more, please listen to the full recording of our webcast together. Read on for the questions I asked Kristina to answer. Question: Why did Five9 choose Converisca?

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

Launch Marketing

MARCH 17, 2021

Platforms like Zoom , GoToWebinar and Hopin are among the many webcast platforms that can be used. Budget: If you are hosting a virtual launch event, it can eliminate the cost of venue, staff, travel, accommodations and more associated with in-person events.

Product 62

Product Marketing & Strategy Paid Search Agency Webcast 62

Digital B2B Marketing

OCTOBER 4, 2011

Taking the time to dive into a whitepaper or watch a webcast imposes a major time requirement. Open Landing Page Results Audience targeting was very cost effective, driving lower cost per page view and a highly engaged audience. Are you interested in testing new media buying approaches?

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

OCTOBER 4, 2011

Taking the time to dive into a whitepaper or watch a webcast imposes a major time requirement. Audience targeting was very cost effective, driving lower cost per page view and a highly engaged audience. The problem: consuming traditional B2B content used for demand generation requires a significant time commitment.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). These freebies are not only practical but often cost-effective. Provide your prospects with portable device chargers. Create an experience.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Biznology

FEBRUARY 8, 2016

The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. That means lead quality suffers, and bad leads cost more than no leads at all. A couple of years ago, a client told me he was having some lead quality problems. Ninety-nine percent.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Conductor

APRIL 15, 2020

Businesses are retrenching and looking to cut costs, and those managers are searching for business solutions online, now more than ever. When things began to shift, we took stock and realized organic search is not just what we do best, it’s the best investment right now. We’re All in This Together.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

Marketing Insider Group

JANUARY 19, 2012

The areas included in the survey’s definition of “online” includes websites, email, social media, search, video content and webcasts/virtual events. This may be a further sign of things to come for traditional print media as some publishers consider the costs of print and declining ad sales and subscriptions for all-print media.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Digital B2B Marketing

MAY 3, 2012

Lead Generation vs Advertising: The Strengths Lead generation programs are cost effective because they are solely focused on promoting your content , not the positioning or messaging that will drive demand. A perfect way to promote whitepapers and webcasts. Conversely, advertising puts your message in front of your audience.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

WebMarketCentral

JULY 25, 2007

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs.

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

Adobe Experience Cloud Blog

APRIL 10, 2017

Have they participated in your field events, webcasts, or tradeshows? Option for Customer Webcast. The tiers for this type of program, based on the revenue levels, might be adding more marketing development funds (MDF), lower costs of product and larger sales incentives. Are there mutual customers that can serve as references?

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Digital B2B Marketing

APRIL 17, 2013

Each makes an impression, each has a cost and each can be scaled to some degree. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose. The Spectrum of Marketing. A mobile banner? A television spot? A white paper? Talking to a salesperson?

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

MAY 31, 2012

Despite the cost of bad data, the practice of the average marketer guarantees bad data, and it may be getting worse each year. Only 10% of individuals are willing to provide information beyond basic contact details for a webcast. Nearly half do not believe any registration should be required for case studies.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

The ROI Guy

OCTOBER 9, 2014

We just wrapped up a great webcast session with Qvidian about the Value Gap (the divide between buyer''s need for value selling and sales reps product focused approach) what the opportunity is costing most firms, and what you can do about it today. You can view the deck here: [link].

Webcast 40

Webcast B2B Sales Advertising Benchmark Training 40

The Effective Marketer

SEPTEMBER 23, 2009

The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them. That’s why I think their new webcast series has great promise. Please do the same! United States License.

Training 100

Training Planning Work Management Marketing Management 100

Marketing Insider Group

MAY 24, 2012

And the cost per lead of many marketing programs is starting to soar. Ultimately this is about lower cost of customer acquisition. This extension is the best way to extract the highest level of value from content marketing costs. Content can be much more cost-effective than outbound efforts like trade shows and advertising.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Webbiquity

DECEMBER 10, 2013

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises (88%) than SMB forms (76%). ( DeSantis Breindel ). What’s the ROI of Content Marketing? Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Marketing Insider Group

APRIL 24, 2012

And stop there…create a webcast from the content featuring the customer. Demonstrate how inbound marketing is more effective on a cost-per-acquisition standpoint. Profile who they are, what challenges they faced that led them to your solution, and how they traveled the journey to a solution. Write a blog post. Write a whitepaper.

Marketing Budget 100

Marketing Budget Paid Search Agency Companies Cost per Acquisition 100

Buzz Marketing for Technology

JUNE 27, 2008

Sponsored White Papers, Webcasts, and Downloads. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Sponsored White Papers, Webcasts, and Downloads. White Papers and Webcasts.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

illumin

JUNE 27, 2018

It is a means of making campaigns more efficient by streamlining the buying process and also makes them more cost effective. We encourage you to take a look at their Top 20 Ranker report , which provides you with a listing of the top performing digital audio publishers and networks measured by the MRC Accredited Webcast Metrics(R) platform.

Ads 40

Ads Allocation Advertising Agencies Webcast 40

Marketing Insider Group

APRIL 20, 2015

Someone who downloads a white paper or registers for your webcast is not a lead. That’s why content marketing is so important to generating cost efficient leads. So, what is getting in the way of so many sales and marketing conversations? Definition and clarity around the definition of a lead… An Inquiry Is Not A Lead.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

ActiveDEMAND

MARCH 20, 2017

Not only are they an ideal lead generation tool, they create many marketable assets: the live event itself, the recorded webcast, possible follow-up eBook or blog post , etc. In our experience , webinars have shown to be the most cost-efficient marketing tool to bring in high-quality leads. Bring-In High Quality Leads.

Webinar Metrics 54

Webinar Metrics Paid Search Agency Advertising Agencies Ad Agencies 54

The ROI Guy

MAY 23, 2013

Today’s data center executive knows how important it is to deliver great performance, agility and availability, but as cost effectively as possible. I BM proves this using the Alinean powered PureFlex TCO Analyst Tool. Click here to see the TCO tool in action: https://roianalyst.alinean.com/ibm_stg/AutoLogin.do?

Lead Nurturing 40

Lead Nurturing Lead Scoring Lead Ranking Webcast 40

The ROI Guy

OCTOBER 11, 2016

With these changing roles, tech buyers care most about driving business growth (35%) and reducing risks (28%), versus what used to matter much more in the past: how the technology investment would reduce total cost of ownership (13%) or drive productivity / process improvements (24%).

Webcast 40

Webcast Lead Ranking Budget Programs Marketing Proposals 40

Zoominfo

JANUARY 29, 2018

You are losing time in two ways — the time lost traveling to and attending the event as well as the opportunity cost of not spending time on more productive activities. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

The ROI Guy

OCTOBER 30, 2013

I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). If they are later in the process, it is important to differentiate proving you have a lower total cost and delivers superior value.

Webcast 40

Webcast Cross-Selling Marketing Proposals Urgency Marketing 40