Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Hiring Surges.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. They can organize virtual events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 119

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 119

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 96

Enterprise Management Marketing Management Vendors RFP 96

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Who should booth staff be scanning?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Martech

MARCH 4, 2022

So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events.

Enterprise Management 102

Enterprise Management Marketing Management Fulfillment Training 102

Attendify

JUNE 13, 2019

True story: In the midst of my career as an event planner, I needed an event management solution that would satisfy the fanatical data security requirements of my employer at the time. When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. attendees must be sure they’re prepared ahead of time.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

chiefmartech

FEBRUARY 7, 2020

Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? “Better/easier integration” was equally as popular of a reason to switch as better features or reducing costs.

Vendors 119

Vendors Paid Search Agency API Correlation 119

Customer Experience Matrix

SEPTEMBER 18, 2023

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget pressures are slowing industry growth: true.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SpotMe Blog

DECEMBER 7, 2022

Live vs virtual events… How can you possibly decide between the two? . Over the past few years, you may have heard that virtual events are the future. Of course, they offer many advantages over traditional, in-person events. . But that doesn’t mean that live events are outdated. Live vs virtual events?

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

SpotMe Blog

MAY 17, 2021

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? What requirements should you look for in a virtual event RFP? A company will issue an RFP either directly to chosen vendors (i.e.

RFP 52

RFP Work Management Marketing Management Vendors 52

Atomic Reach

AUGUST 25, 2021

Here’s how much it costs to work with some of the most reputable agencies in the industry: Viral Nation – Negotiates contracts , designs merchandise opportunities and provides media opportunities (i.e. event appearances, casting calls, content licensing) for their influencers. Cost of giveaways / free products.

Cost 52

Cost Advertising Agencies Enterprise Management Marketing Budget Creation 52

Adobe Experience Cloud Blog

APRIL 26, 2018

The vendor usually suggests deduping the database as one of the strategies to reduce the database size and stay within the contract’s limit. Ann stopped by your booth at an industry event, your sales team scanned her badge, and she is now in your database. The Real Cost of Duplicates. as a hypothetical example.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134

SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Last year, the biggest and most-anticipated events either were cancelled, postponed, or transformed into a fully virtual experience. . 2022 Event Trends That Need to Be on Your Radar. 2022 Event Trends That Need to Be on Your Radar.

Work Management 52

Work Management Marketing Management Trends Ideal Customer Profiles 52

Attendify

MARCH 16, 2021

Any marketing, or event professional, knows how important sponsors and exhibitors are to a successful in-person, hybrid, or virtual event. Not only do sponsors and exhibitors serve as an important financial investor in today’s events. The Big Virtual Pivot & The Battle to Stay Viable.

Allocation 65

Allocation ROI Differentiation Statistics 65

ClickZ

AUGUST 20, 2019

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. What’s more, 70 percent of those marketers said they think that number of vendors will increase in the next three years.

Work Management 71

Work Management Marketing Management Vendors Advertising Agencies 71

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Hubspot

JUNE 28, 2019

In this article, we'll go over some of the best iPaaS vendors, so you can discover one that fits your company's unique needs and budget. This iPaaS vendor also takes an as-a-service mentality to how they work with customers, helping you support feature roll-outs and upgrades, bug fixes, and connector updates. Pricing: No upfront costs.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Vendors 74

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. The Event Industry is no exception.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Marketing Insider Group

DECEMBER 20, 2022

In-person events. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. Keep in mind, a fantastic website will cost you a sizable chunk of money, but the ROI is immeasurable. You can generate leads through a number of different ways.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

APRIL 3, 2012

But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue? So I think it starts by looking at both sides of the equation: the costs and results achieved from content marketing. blogs (65%).

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52