Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. Promoting your virtual events on LinkedIn or in industry newsletters. I have a theory. The precision myth.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

Stevens & Tate

JANUARY 31, 2024

As we explore this year’s correlation with Nickelodeon and the Super Bowl advertisements, the evolvement of Artificial Intelligence and Virtual Reality in digital marketing, influencers, insurance battles, and more. Viewers feel credibility and reliability, providing a genuine avenue for brand promotion. Read more here.

Marketing AI 77

Marketing AI Trends Advertising Agencies Planning 77

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. By leveraging this data, AI can provide personalized recommendations, offers, and promotions to customers through multiple channels.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Zoominfo

MAY 18, 2022

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. So whether a company is offering hollow titles or employees are fudging it themselves on their LinkedIn profile, it can hurt in the long run. It’s pretty easy to imagine how it happens. Here’s why.

Peer-to-peer 100

Peer-to-peer Zoominfo Class Sales Qualified Leads 100

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. How Social Media Impacts SEO The correlation between social signals and ranking position is extremely high.

Social Media 83

Social Media SEO Media Lead Scoring 83

Top Rank Marketing

NOVEMBER 22, 2023

But the extremely effective folks are far more likely to be doing them — the correlation of these features with success is high. #1: They’re in the business of self-promotion. You can search LinkedIn, hit up Google, or browse industry forums. The most successful programs are more likely to approach professional influencers.

Budget Programs 140

Budget Programs Ideal Customer Profiles B2B Marketing Features 140

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Tiecas

JANUARY 27, 2024

Promote them through various channels to maximize their reach and impact. One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. Analyzing and Measuring the Success of Your Industrial Blog After sharing and promoting your industrial blogs, assessing their impact is a must.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Brandpoint

FEBRUARY 21, 2023

You’ll earn more placements in your sponsored content strategy With our expanded distribution network, you can earn sponsored content placements on over 40 broadcast TV channels’ websites to help promote your clients’ products and services, with no additional cost. We’re in a pay-to-play environment and this is a great tool to have!”

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. There’s evidence that these things slightly correlate with ranking. Simply repurposing blog content can increase your website and social media visibility and promote content discovery. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It all depends on your needs. It is well known for its social media management functions.

Social Media 98

Social Media Tools Media Lead Scoring 98

Convince & Convert

JULY 24, 2019

So instead of thinking about a “social media” strategy , you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. . Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Sword and the Script | B2B

OCTOBER 13, 2020

There is no mystery here – where quality is a given – the correlation is easily explained. High performing blogs include visual media Visual elements such as images, graphics and videos are strongly correlated with blogs that produce marketing results. The survey “skews toward LinkedIn users, B2B marketers and people in the U.S.”

Paid Content 98

Paid Content Studies B2B Marketing Blogger 98

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It all depends on your needs. 1) Hootsuite. It is well known for its social media management functions. 2) TweetReach. 13) SumAll. 14) Social Mention.

Social Media 144

Social Media Tools Media Lead Scoring 144

Contently

MAY 23, 2018

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We ” Cardinal Health locked in on Facebook and LinkedIn as the primary platforms for its paid program. The increase in paid spend correlated with a surge in email sign-ups.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Webbiquity

NOVEMBER 27, 2018

LinkedIn is viewed as the leading platform for business professionals, but it’s harder to build a large network there: many users are (understandably) hesitant to accept connection requests from complete strangers there. Of course, correlation doesn’t (always) imply causation, but the relationship in this case is intriguing.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

seo.co

NOVEMBER 17, 2022

In this guide, we’re neutralizing the mythical correlation between digital marketing success and dollars spent. Whereas most brands try to do everything at once – launching profiles on Facebook, Twitter, Instagram, Snapchat, LinkedIn, TikTok, Pinterest, and every upstart platform in between – this is rarely the best approach.

Budget Programs 98

Budget Programs Planning Marketing Budget Marketing Budget Creation 98

Valasys

AUGUST 26, 2020

If you know the recipient from before, you can mention your previous correlation in writing to help them remember you. Take these sentences as an example: Active voice: The marketing department is organizing a promotional event on Friday. Passive voice: A promotional event will be held on Friday. Adapt the Tone to Purpose.

Effectiveness 98

Effectiveness Business Correlation Marketing Proposals 98

Terminus

MAY 9, 2019

LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another avenue to reach potential customers with high-converting content and brand messaging. But how do you think about LinkedIn advertising through an account-based lens? What’s the main value of LinkedIn through Terminus ?

Case Studies 20

Case Studies Case Study Demand Generation Linkedin 20

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

QuanticMind

OCTOBER 9, 2023

The Benefits of Direct Response Marketing It’s Trackable Since direct response ads have dedicated correlated actions, it’s simple to track the engagement you’ve generated from each campaign. For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. million on Instagram, and 102.4

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Navigate the Channel

JUNE 14, 2021

Find ones that best correlate to your target audience and focus your efforts there. Know what you’re planning on promoting from one week to the next and try to sync your posts across all channels for better cohesiveness. LinkedIn: This is a social media platform that’s a little different. Choose the Right Social Media Platforms.

Social Media 65

Social Media Ad Building Media FAQ 65

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. For instance, the study found that CEOs of great companies were, as a majority, promoted from within, instead of an outside hire. Current Cost: $15.99

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Marketing Insider Group

JULY 13, 2015

Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings. NewsCred has found success with targeted social promotion, resulting in correlating increases in reach and social shares.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

ClearVoice

DECEMBER 14, 2020

Studies performed by Backlinko and Ahrefs have found that there is absolutely a correlation between a number of backlinks and Google rankings. Official Linkedin Company Page. Use social media to promote your content and services. In fact, the #1 result in Google has an average of 3.8x more backlinks than positions #2-#10.”

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). There is a correlation between effectiveness and the amount of budget allocated to content marketing. 48% of the most effective B2B marketers say their organizations document their editorial mission statement.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

PureB2B

MAY 30, 2022

Create s publishing schedule that works for you, for example: 1 post on LinkedIn per day. Don’t get me wrong – you should be promoting your company and it’s content. If you’re still unsure if it’s worth it, consider this – sales reps with 5000+ connections on LinkedIn achieve quota 98% of the time.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

SpotMe Blog

SEPTEMBER 15, 2022

You don’t just promote your product once and then sit back and watch the magic happen. Get higher engagement & more event promotion. You can also use your repurposed event content to promote your event even after it’s over. It’ll only help you promote your brand and future events. It’s called event repurposing.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Metadata

JULY 21, 2022

From which promotions yield the greatest engagement to the demographics of your social media audience, you can use these insights to further refine your organic social strategy. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 88% , Instagram beats both Facebook and LinkedIn.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

ClearVoice

DECEMBER 18, 2023

Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. For instance, you can share content on your company’s LinkedIn page and monitor the number of shares, comments, and mentions from employees of your target accounts.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. For instance, you can share content on your company’s LinkedIn page and monitor the number of shares, comments, and mentions from employees of your target accounts.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Hubspot

MARCH 23, 2015

We studied 100 LinkedIn profiles of native English-speakers in the consumer packaged goods industry, and each of the professionals we looked at worked for no more than three employers over the first 10 years of their career. Half were promoted to director-level or above within those 10 years, and the other half were not.

Promotion 28

Promotion Peer-to-peer Ideal Customer Profiles Correlation 28

Outbrain

AUGUST 19, 2019

You can research, create and publish all the content you want, but all your hard work will be pointless if you don’t promote it successfully. That’s why you put at least as much energy into content promotion optimization. But that’s not always enough to deliver a clear and thorough evaluation of your content promotion efforts.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Valasys

JANUARY 23, 2023

46% of businesses with highly successful content marketing increased their paid content promotional budget in 2021. According to B2C marketers who use unpaid social media sites, Instagram (39%) and Facebook (63%), together with LinkedIn (53%), delivered the best overall content marketing outcomes.

Statistics 40

Statistics Marketing Budget Content Marketing Planning 40

Marketing Insider Group

NOVEMBER 14, 2019

And if you don’t mind me, I’m not being promotional, but I wrote a book called The Content Formula , All About Content Marketing ROI. That’s one of the reasons we reconnected was my LinkedIn post’s empathy is the counterintuitive secret to success. It’s not promotion and propaganda and ego. What’s the ROI of content?

Peer-to-peer 229

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 229

Sprout Social

JANUARY 18, 2022

To promote your company’s vision at scale, you need to get your executive leadership team on social. If you map the volume of social conversations alongside this sudden price fluctuation, the correlation is near perfect. . Your executive communications strategy can work wonders when it comes to reinforcing your brand story.

Social Media 126

Social Media Ideal Customer Profiles Paid Search Agency Press 126