Contify

MARCH 12, 2020

Information analysis: Insights can be extracted by analysing the structured information to draw insightful comparisons and correlations. Enable AI-enabled digital transformation: Taxonomies are critical in providing a structure to the unstructured information, and this is a pre-requisite for any AI-enabled digital transformation initiative.

Digital Transformation 52

Digital Transformation Correlation Work Management Touchpoints 52

Sana Commerce

JULY 16, 2023

Composable commerce shares a strong correlation with the principles of MACH architecture. By setting themselves up for success with a future-proof application, companies can navigate digital transformation with ease. These individual software products are often referred to as Packaged Business Capabilities or PBCs.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Tony Zambito

OCTOBER 23, 2016

Missing out on important correlations that can illuminate both important customer and market dynamics. As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services. Primarily driven by digital transformation.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

LeanData

OCTOBER 26, 2022

You’re ready to scale your tech stack and lean into digital transformation. When dealing with software vendors, Maxey says, “Don’t correlate being nice with having a good product. For months now, you’ve noticed some inefficiencies you’ve been dying to fix in your company’s sales processes. So where should you start?

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Martech Advisor

DECEMBER 23, 2019

Learn More: How to Make Digital Transformation a Reality. Just make sure that the landing page has messaging and a look that correlates with the ad or email. So, to help small business owners cut through the clutter, I’m sharing three marketing trends that I believe are worth of their time and energy.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

ClickZ

JUNE 29, 2022

Organizations looking to embrace ‘Digital Transformation’ – or in this case, Digital ‘Evolution’ – consistently find people as a barrier. We can confidently correlate between our channel performance and bottom-line metrics for digital and physical stores.” Three pillars for a first party data strategy.

Advertising Agencies 107

Advertising Agencies Top of Funnel Digital Marketing Funnels Advertising Mediums 107

Seismic

MARCH 22, 2021

Although digital transformation in sales has always been on the horizon, 2020 and the COVID-19 pandemic have greatly accelerated its adoption. The way that B2B companies do business changed dramatically in 2020.

Advertising Benchmark 89

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 89

Exo B2B

NOVEMBER 29, 2018

And that is why we insist on the importance of achieving its digital transformation. Whether it’s about the purchasing habits of your potential customers or correlations between their interests and services, AI will allow you to scrutinize your data in depth and find links that otherwise would have gone under the radar.

Marketing AI 60

Marketing AI Digital Transformation Digital Marketing Funnels Sales Cycle 60

Adobe Experience Cloud Blog

MAY 16, 2018

Correlated to audience and channel management is the concept of conversion tracking. Consistently targeting a specific call-to-action (CTA) within campaigns continues to be vital for producing marketing impact—the great news is that modern digital marketing makes it easier to track performance. Track Your Conversions.

Planning 134

Planning Multi-Channel Marketing & Strategy Thought Leadership 134

Inbox Insight

SEPTEMBER 10, 2020

The overarching topic of interest is digital marketing in general, which highlights the shift into online. Digital transformation can revolutionize marketing, and as organisations tap into their online audience, they will seek out more technology solutions to save time, reduce manual labor and elevate campaigns.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Bannerflow

JANUARY 29, 2020

Thus, it appears for these brands, there is a correlation between greater creativity and positive ROI. However, in order to overcome these perceived barriers, brands are turning to digital transformation agencies and specialist consultancy firms to guide them in the move to in-house marketing. A remarkable achievement!

Creativity 75

Creativity ROI Marketing AI Paid Search Agency 75

Bannerflow

APRIL 15, 2021

In fact, the report showed many positive signs for the correlation between in-house marketing and creativity. A way to approach this is through digital transformation using a workable strategy and framework for your business. Conclusion. Being creative is absolutely essential in marketing.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Martech

SEPTEMBER 30, 2022

Then, with the right analytic approaches, we can tease out, for example, the 20% of known programs that best correlate with business outcomes.”. “When we shift to thinking like a statistician, we also come to appreciate how outcomes depend on a confluence of interdependent factors,” Schaub says.

Conference 101

Conference ROI Terms and Conditions Planning 101

Martech

MARCH 18, 2022

A lot of companies spend a large majority of their marketing budgets on advertising and can’t show that direct line correlation or causation from advertising spend to dollar of revenue achieved.”. “Analysis of data shows that it is probably … the least effective form of marketing.” Brenner said. “A

ROI 125

ROI Paid Search Agency Advertising Agencies Planning 125

Conversica

JULY 20, 2022

However, the digital transformation that Marketers today are seeking most certainly entails the ability to mass-personalize content and communications at scale and to an audience of one.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech Advisor

DECEMBER 18, 2019

Learn More: How to Make Digital Transformation a Reality. Now let’s imagine, because of what machine learning can glean from analysis of subscriber preferences, that we discover a strong correlation between people who own dogs and people who volunteer for community events. You love dogs, so you sign up.

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

DemandBase

NOVEMBER 19, 2018

And as we’ve seen in past forms of digital transformation (CRM, MAS, etc), the dollars spent on services are frequently much larger than those spent on technology. So where are all those services dollars going? Are you seeing other areas explode in service of the ABM-focused organization?

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

Allocadia

JUNE 13, 2019

Being perceived as a revenue driver is directly linked to marketing organizations that have gone through some form of digital transformation and can prove their impact versus marketers that are focused solely on leads and activities.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Allocadia

OCTOBER 4, 2018

Being perceived as a revenue driver is directly linked to marketing organizations that have gone through some form of digital transformation and can prove their impact versus marketers that are focused solely on leads and activities.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Marketing Insider Group

OCTOBER 26, 2020

Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies. All this planning would take a lot of time and money – it was predicted that in 2022, businesses would spend almost $2 trillion on digital transformation.

Top of Funnel 353

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 353

Valasys

NOVEMBER 21, 2022

As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. . In recent years, the phrases “digital transformation” and “cloud migration” have become commonplace in business contexts.

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Privacy 40

Aberdeen

JUNE 22, 2018

Unified dashboards and integration with common tools correlate logs to application data, automatically open tickets, and expedite the troubleshooting process. Performance graphs of user transactions and their financial implications enable business-unit team members to quickly prioritize the efforts for maximum impact.

Work Management 40

Work Management Marketing Management Bandwidth Correlation 40

Computer Market Research

JULY 21, 2017

C onstructing your MDF Program in the Digital World – 5 Key Elements for Success. Given the complexity of how end-customers absorb information and determine their decision-making, MDF must be tailored accordingly and accommodate today’s digital transformation. Implement the right Channel Partners.

Advertising Agencies 60

Advertising Agencies Bundling Allocation Vendors 60

Computer Market Research

JULY 21, 2017

C onstructing your MDF Program in the Digital World – 5 Key Elements for Success. Given the complexity of how end-customers absorb information and determine their decision-making, MDF must be tailored accordingly and accommodate today’s digital transformation. Implement the right Channel Partners.

Advertising Agencies 60

Advertising Agencies Bundling Allocation Vendors 60

DealSignal

FEBRUARY 28, 2018

Contacts that fit a digital transformation leader persona would be the most relevant, most likely to convert, and top priority. We were able to correlate the likelihood of response and conversion to the relevance score. He had a large set of criteria for contacts to target.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Business Brainz

JULY 11, 2021

Many correlate insights with data. The need for digital transformation has spiked and has become more of a compulsion than a choice for companies to invest in digital space. One of the common challenges faced by marketers is securing the right data and insight. B2B Marketing. What is Insight?

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Martech Advisor

NOVEMBER 19, 2019

Here are seven to stay ahead of the pack: 1. Watch for the Rise of Alternative Platforms.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

SalesChoice

MAY 15, 2017

The company has three products built in market: predictive analytics, prescriptive analytics and propensity to purchase, and also has recently developed a Data Sciences Research Lab to analyze large data sets to create custom predictive analytics and digital transformation models for competitive advantage.

Marketing AI 20

Marketing AI Paid Search Agency Lead Ranking Startups 20

DiscoverOrg

SEPTEMBER 14, 2018

At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers. But they found something else that does correlate to high growth. If Gartner said the sky is yellow and the sun is blue, we would believe them.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

SEPTEMBER 17, 2018

At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers. But they found something else that does correlate to high growth. If Gartner said the sky is yellow and the sun is blue, we would believe them.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

Correlate marketing metrics and analytics to customer behavior to see where engagement is strong and where your efforts are falling short, and on which channels. Digital transformation has opened so many more channels for marketers to learn about their customers.

Analytics 174

Analytics Marketing & Strategy Marketing Strategy Work Management 174

Zoominfo

JUNE 24, 2020

Nearly a decade ago, when we first started hearing about digital transformation, companies that contacted prospects within an hour were nearly seven times more likely to qualify those leads. Each of these data points may weigh differently in terms of importance and correlation to close. Slow Response Times.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

SmartBug Media

SEPTEMBER 29, 2020

This could fall into digital transformation, depending on this persona’s current team and technology environment. In your product messaging, look for a 1:1 correlation between the pain points you reference for your specific persona and the benefit statements about your technology.

Work Management 105

Work Management Marketing Management Product Planning 105

Bannerflow

MARCH 23, 2020

For these brands, there is a direct correlation between greater creativity and positive ROI. A new age of digital transformation agencies and specialist consultancy firms are now helping brands through their in-house journey. What were previously the skills of agencies are now in-house competencies. Practical advice.

Paid Content 87

Paid Content Advertising Agencies Paid Search Agency Resources 87

Conductor

MAY 20, 2022

How Customer Behavior Can Help Jump-Start Your Digital Transformation. Led by Sam Lee – Director of SEO Strategists at Conductor, Eric Farkas – Dr. Director of Digital Marketing at WeWork, and Farra Kober – Sr. Then align your SEO goals.” – Matt O’Such. Director of Global Content at WeWork.

Enterprise Management 105

Enterprise Management SEO Work Management Lead Scoring 105

ClickZ

APRIL 17, 2020

After Nokia, I pivoted into financial services — spending four years at JP Morgan creating a digital office and running a whole range of digital transformation programs. This really showed me the power of consumer analytics and data management in effectively connecting with consumers.

CMO 93

CMO Enterprise Management Marketing AI Work Management 93

Bannerflow

MARCH 24, 2021

There’s little doubt that harnessing the power of technology – if implemented correctly – can be transformative for your marketing and advertising efforts. In fact, digital transformation is far more than just a hot topic – COVID-19 has been proven to advance tech adoption by years, in some cases.

ROI 98

ROI Advertising Agencies Paid Search Agency Work Management 98