What is Digital Out-Of-Home (DOOH) Advertising? Definition, Advantages, Programmatic Approach, Trends and Examples
Martech Advisor
NOVEMBER 25, 2019
Today, companies like Snap (owned by Snapchat) are starting to offer innovative tech to correlate individual smartphone data with public display ads. Already DOOH is impacting key advertising metrics including brand lift and correlated in-store footfalls. Real-time bidding (RTB) eliminates brokers, price-fixing and ad space-domination.
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