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How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. Slow Response Times. Yet even back then, the average lead response time was 42 hours. Each of these data points may weigh differently in terms of importance and correlation to close.

article thumbnail

How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. Yet even back then, the average lead response time was 42 hours. These aren’t prospects, just noisy data points that either inflate or deflate metrics within your sales funnel.