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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

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How the Flywheel Killed HubSpot's Funnel

Hubspot

When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. See, I love the funnel. So no disrespect to Brian, but “retire the funnel”? It’s been my trusted sidekick for years. Yeah right. Friction kills flywheels.

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Elevate Your Business with SmartBug’s Social Media Management Services

SmartBug Media

Over time, social media has become more niche-oriented and community-focused, allowing for the emergence of virality within these communities. B2B companies are capitalizing on this personal engagement by shifting focus from brand-centric marketing and encouraging executives and company leaders to showcase their expertise on social media.

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Only B2B - Untitled Article

Only B2B

Additionally being one of the top 10 content syndication tools, it ensures to use clean tactics to drive engagement with higher-quality techniques. It also provides sales control, robust reporting, and quick monetization with content style formats and in-content placement. ShareThis . It’s for brand marketers in large enterprises.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

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Why Improv Comedy Is the Next Big Marketing Trend

Contently

” This methodology, used by Matt Besser, Ian Roberts, Matt Walsh, and Amy Poehler—the founders of UCB—shaped many renowned comedy writers and performers, according to Terry Withers, a performer and the director of sales at UCB. Now advertisers not only get to be part of the process, but laugh at themselves along the way.

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Facebook Cover Photo Do's and Don'ts [+Cover Photo Templates]

Hubspot

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page.

Template 101