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What you need to know about social media copyright

Sprout Social

Navigating social media copyright can be like sailing in uncharted waters. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand. With every new wave of social trends come unanticipated legal consequences.

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Guidelines for Responsible Content Creation with Generative AI

Contently

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. So how is AI being governed? Who monitors the output of generative AI?

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6 Precautions to Take Against Copyright Infringement of Content

DivvyHQ

Copyright infringement swings both ways. On the other, you need to ensure that your own content doesn’t run afoul of copyright law. On the one hand, you need to watch out for content infringement of your website content (people stealing your words, images, etc.). So how can you protect yourself and your company from these issues?

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. These are our guidelines for responsible development.

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How to craft an effective AI use policy for marketing

Sprout Social

Given this steep upward trajectory in AI adoption, it is equally necessary to address the risks brands face when there are no clear internal AI use guidelines set. Other well-known authors like George RR Martin and John Grisham too, are suing parent company, OpenAI, over copyright infringement.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. For example, TikTok updated their community guidelines to require creators to label AI-generated content.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

This skill will accelerate and broaden the scope of creative concepts that can be generated and tested, challenging traditional branding methodologies by encouraging out-of-the-box thinking that existing guidelines may not anticipate. Dig deeper: Does ChatGPT pose an existential threat to marketers?