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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Agree to the Promote Terms of Service and acknowledge the TikTok Privacy Policy. Maximize your organic content. Cost-effective.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

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6 Things All SMB Websites Need to Succeed

Sharpspring

Your site’s specific function will, of course, depend somewhat on your industry and marketing strategy. So, how can you make sure that your small business’s site is effective? The right domain allows you to promote your website on marketing materials and rank higher in search results. Copyright and trademark details.

SMB 63
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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

We discuss issues and trends in modern web technologies that help your organization achieve more with less. 5 Keys to Effective Knowledge Transfer for Nonprofits. 5 Keys to Effective Knowledge Transfer for Nonprofits. Effective communication â?? and more precisely, the effective transfer or exchange of knowledge â??

Web 2.0 100
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Digital Asset Management in the Martech Cocktail

chiefmartech

This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. A book about DAM would not be complete without putting DAM in the bigger picture, and by that I mean the bigger picture of Marketing Technology. It’s not always obvious.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.