article thumbnail

Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

article thumbnail

The 4 categories of AI that impact marketing: Generative AI

Martech

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. What is generative AI?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

article thumbnail

Top 5 XR and AI marketing trends in 2023

Martech

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

article thumbnail

When You Should and Shouldn’t Use AI for Content

ClearVoice

Artificial intelligence and machine learning are emerging technologies disrupting industries. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. Expressing your brand voice AI is fast.

article thumbnail

What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework.

article thumbnail

The 6 Risks of AI Content

Animalz blog

There are already plenty of use cases for generative AI in marketing. Risk of copyright infringement and legal challenges. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case.