KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). B2B marketers, in particular, are focusing on making advances in their customer data and account-based marketing platforms.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Criteo is a Google partner; they’ve been testing topics and a year ago they found that Topics was five times less effective than cookies. After multiple delays.

Advertising Agencies 135

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 135

33Across

NOVEMBER 20, 2023

Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across.

Verticals 127

Verticals Spending Advertisements Advertising 127

RebelMouse

FEBRUARY 20, 2024

The upcoming demise of third-party cookies is on track to turn the digital advertising world upside down, and some publishers are still not ready for how it could impact their bottom line. Many web browsers have severely limited or completely cut off the power of third-party cookies already. web traffic.

Cost Per Thousand 98

Cost Per Thousand Trends Impressions Advertisements 98

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Why we care. Get MarTech! In your inbox.

Privacy 94

Privacy Advertising Benchmark High Quality Lead Advertisements 94

33Across

MAY 9, 2023

Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about 50% of their audience. Once third-party cookies expire, this audience will. The post Retargeting Without Cookies Equals Better Performance appeared first on 33Across.

Tactics 117

Tactics Advertisements Advertising 117

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Dig deeper: What personalization looks like without third-party cookies Potential issues. What are third-party cookies?

Features 127

Features Google Privacy Eye-Tracking 127

Ignite

JULY 27, 2023

Third-party cookies have been used by marketing teams for years, and they have become a fundamental part of how many companies gain insight into their customers’ needs, wants and buying patterns. The significance of Chrome being added to the no-cookie list? The significance of Chrome being added to the no-cookie list?

Marketing Proposals 62

Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

CMSWire

DECEMBER 13, 2023

Contextual targeting is reshaping the 2024 ad landscape while brands find balance between quality and reach, moving beyond cookies. Continue reading.

Ads 104

Ads Brand Identity Branding Marketing 104

33Across

MAY 18, 2023

Google first announced that it would be terminating third-party cookies in 2019, yet marketers still aren't prepared for the approaching 2024 deadline. The post Marketers Are Clueless About Post-Cookie Solutions appeared first on 33Across. The article cites that cookieless spending is growing for many advertising.

Advertisements 116

Advertisements Advertising Marketing Spending 116

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.

Google 85

Google Eye-Tracking Privacy Advertisements 85

Content Marketing Institute

JANUARY 26, 2024

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.

Google 106

Google Paid Search Agency Marketing Companies 106

US Data Corporation

MARCH 26, 2024

The digital marketing landscape has undergone a seismic shift with the phasing out of third-party cookies by Google Chrome, the world's dominant web browser. These cookies, once a cornerstone of online advertising, allowed marketers to track user behavior across the web, enabling targeted advertising and customer journey analysis.

Analysis 52

Analysis Advertisements Advertising Direct Marketing 52

Martech

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. How it works. Click here to take the survey Eligibility. Review process. Get MarTech!

Google 105

Google Domain Customer Surveys Advertisements 105

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Years into the goodbye cookies saga , major players are still not on the same page. Amazon on the Reach deal. “As

Amazon 100

Amazon Lock-In Privacy Marketing Proposals 100

33Across

OCTOBER 5, 2023

eMarketer's Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for. The post Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying appeared first on 33Across.

Buy 114

Buy Emarketing Verticals Trends 114

33Across

DECEMBER 26, 2023

Laurie Sullivan from MediaPost spoke with 33Across CEO, Eric Wheeler, to discuss the effects of pricing and measurement now that cookie. The post Cookie Price Inflation On The Way appeared first on 33Across.

Pricing 62

Pricing Price Effectiveness Media 62

33Across

DECEMBER 5, 2023

The post Greater Investment in Cookie Alternative during Record-Breaking Thanksgiving Weekend appeared first on 33Across. Holiday shoppers broke another record with 200.4 million consumers shopping from Thanksgiving Day to Cyber Monday, up more than 18 million year-over-year.

106

106

33Across

DECEMBER 28, 2023

As the clock strikes midnight on December 31, 2023, another clock gets set into motion: the beginning of the end of third-party cookies. Google’s long-debated cookie depreciation will begin in January incrementally and support for them will be gone by the end of the year. While anyone tracking this environment has.

62

62

33Across

FEBRUARY 21, 2024

Third-party cookies are going away, presenting challenges for programmatic advertising. The post Preparing For A Cookie-Less World (Part 1) | Podcast appeared first on 33Across. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how.

Advertisements 62

Advertisements Advertising Marketing Media 62

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago. Processing.Please wait. Why we care.

Google 121

Google Advertising Agencies Privacy Marketing Proposals 121

33Across

MARCH 6, 2024

Mediapost reports on findings from 33Across’ Q4 Programmatic Cookie Alternative Trends Report that examines transactions on its exchange to better understand third-party cookie and alternative trends among buyers and sellers in Q4 2023.

Studies 62

Studies Advertisements Advertising Trends 62

Martech

NOVEMBER 3, 2023

Register and attend “Go Beyond Cookies and Stay Ahead in a Privacy-First World,” presented by Snowplow. The post Go beyond cookies and stay ahead in a privacy-first world appeared first on MarTech. Click here to view more MarTech webinars.

Privacy 115

Privacy Marketing Attribution Webinar Metrics Trust Marketing 115

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Webinar Metrics 86

Webinar Metrics Paid Search Agency Google Digital Asset Management 86

33Across

DECEMBER 28, 2023

The post Third-party Cookies, The Future is Here appeared first on 33Across. 33Across CEO Eric Wheeler shared with StreetFight his thoughts on what 2024 has in store for programmatic advertising now that the cookieless.

Advertisements 62

Advertisements Advertising 62

Content Marketing Institute

FEBRUARY 16, 2024

Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.

Google 91

Google Conversion Companies 91

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. The post The Rise of Streaming and Audio Advertising Post Cookies appeared first on Choozle: Digital Advertising Made Easy.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. They will now start phasing them out in late 2024.

Allocation 102

Allocation Privacy Advertising Agencies Paid Search Agency 102

33Across

JULY 11, 2022

The post How to Monetize Beyond Third-Party Cookies appeared first on 33Across. Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we've.

Tips 118

Tips 118

33Across

JANUARY 4, 2024

Now that Google put its cookie deprecation plan in motion, how will it impact digital advertising as a whole and what can we expect to see? The post Google Finally Pulls the Trigger on Third-Party Tracking Cookies appeared first on 33Across. 33Across President, Paul Bell, weighs in on what needs to be done for success.

Google 62

Google Advertisements Advertising Media 62

33Across

JANUARY 3, 2024

With Google slated to remove third-party cookies from 1% of Chrome users on Jan. The post Google Chrome’s Cookie Phase-Out: What You Need to Know appeared first on 33Across. 4th, Lucinda Southern takes a pulse on how prepared the industry is and learns what we can expect from leaders like 33Across CEO Eric Wheeler.

Google 62

Google Media 62

33Across

JANUARY 16, 2024

Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google's cookie deprecation plan is in motion. The post How Generative AI Could Solve the Cookie Deprecation Puzzle in 2024 appeared first on 33Across. 33Across President, Paul Bell comments that marketers need to.

Generation 62

Generation User-Generated Content Planning Google 62

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. Some 45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies, according to the study.

Planning 93

Planning Privacy Intent Data Marketing & Strategy 93

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. What Google’s Cookie-Tracking News Means for B2B Marketers ” Despite nearly half a decade of lead time and discussion, many professionals and businesses find themselves unsure of what exactly wil happen. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

33Across

DECEMBER 7, 2022

The post Cookie to Cookieless: The Latest Trend in Ad Buying? Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across' Programmatic Cookieless. appeared first on 33Across.

Buy 114

Buy Trends Ads Media 114