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How the Evolution of Google Phrase Match Will Influence the PPC Trends in 2021

Valasys

Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms. The updated Google phrase match speaks to an overarching trend and will allow businesses to reach more customers and save time. .” When queries are less related, their conversion rates might also be lower.

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How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. How do you know what ROAS target will actually result in the highest profit? What is the intrinsic ROAS value of the group?

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Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program. So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!”

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Learn more about our new functionalities here.

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. Allows you to set limits on spending (will automatically pause campaigns when the limit is reached), and also helps manage PPC campaigns.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service. These insights are drawn from personal experience and industry standards and are aimed at helping you maximize engagement and conversion rates.

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Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

QuanticMind

Maybe it’s possible conversion rates for red shirts are higher on desktop than mobile. Let’s say from September to October 2018, your ROAS dropped from 200% to 150%: You strongly suspect the drop is coming from a specific device. Or it’s possible there is a larger variety of red shirts for males than females.

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