How the Evolution of Google Phrase Match Will Influence the PPC Trends in 2021
Valasys
JUNE 24, 2021
Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms. The updated Google phrase match speaks to an overarching trend and will allow businesses to reach more customers and save time. .” When queries are less related, their conversion rates might also be lower.
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