Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?

PPC 232

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role.

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM.

PPC 52

Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program. With so many avenues to explore, how on earth will you identify the root cause of PPC performance?

PPC 52

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. PPC Keywords: Research & Match Types.

PPC 101

8 Ways to Improve PPC Campaign Management

QuanticMind

You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.” But experienced marketing managers know that PPC campaign management and optimization aren’t static disciplines. Reviewing how your audience reacts to and interacts with your PPC ads can also provide you with new insights that make your campaigns even more effective.

PPC 40

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Especially given the fact that developing a competitive PPC strategy isn’t as easy as it used to be. Your PPC Strategy Checklist.

PPC 52

A Detailed Guide to Building a B2B PPC Report

Directive Agency

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. Higher Conversion Rate. Check for conversions and optimize keywords and landing pages.

PPC 69

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign. PPC Keywords: Research & Match Types. PPC Description: The description can be up to 80 characters long. PPC Bid simulators.

PPC 60

Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations. Conversions (for Search and Display ads). Clicks and conversions are the relevant bidding options for SEM. clicks, conversions, etc.).

SEM 40

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

8 Hidden PPC Reports to Find Out” by Aaron Levy. Google’s Director of Online-to-Offline Solutions Kishore Kanakamedala opened SMX East 2017 by discussing some of the changing trends in online-to-offline (o2o) conversions for retailers, then highlighted some of the new and upcoming tools that will be available for local search marketing. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts.

How to Tell if You’re Wasting Money on Google Ads

QuanticMind

But before you dive into the exercise, here’s a checklist of basic bid optimization questions you’ll need to answer in order to get started: Do I understand the impact each keyword has on my deep funnel conversions? What about keywords with infrequent, high-value conversions?

ROAS 67

Improving Attribution with View-Through Conversions

Directive Agency

It’s important to look at the different subsets of your marketing campaigns (from SEO, to PPC, to local advertising, the list continues…) both individually and holistically – analyzing both the conversions you are generating, and from which campaigns you are collecting them.

View 52

Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Concentrate your efforts on branding over conversion rates.

Brand 65

Google Ads: The Definitive Guide (2018 Update)

SendX

Google Search Ads are the purest form of PPC advertising. It takes the following things into account: Clickthrough Rate (CTR). And you can DRASTICALLY reduce your CPC and boost your conversions at the same time by keeping the other 4 factors into account.

Ads 195

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Many companies, especially in the ecommerce space, fight very hard to win that top ad slot in PPC.

FAQ 52

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

pictured: Bart Heideman, Global Product Lead, Conversions for @google ). The minimum threshold for using DDA is running campaigns that pull in a minimum of 20,000 clicks and 800 conversions within a 30-day time limit. SMX West 2017 Wrap-Up – Top 3 PPC Takeaways. .

How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

In fact, if you’re a paid search professional who works on PPC campaigns for a living, you’re probably already tracking a huge amount of mission-critical information: your cost-per-click (CPC) bid levels, your click-through rates (CTR) and conversion rates (CVR) on various ad campaigns you’re running. Your revenue and return on ad spend (ROAS).

Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

QuanticMind

Let’s step back from automation, PPC bid management software and all those question marks and discuss digital marketing as a whole. It’s data, from your stats on clickthrough rates, conversion rates and bid levels (among other things).

SEM 52

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Overall conversion rates are not very meaningful. .

CPL 111

The Ultimate Guide to Google Shopping in 2019

Hubspot

Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result. Google Shopping is proven to have 30% higher conversion rates than text ads. Online shopping — we all do it.

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

Improving your ad, rather than creating a new one every time, will usually result in a higher click-through rate, lower cost-per-click, and increased revenue generation. In just four months, the Wizards won a 277% ROAS. Not all AdWords campaigns are created equal.