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SMS marketing – what it is and why you should care

illumin

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Does SMS marketing work?

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How to Increase Your Mobile Conversion Rate (11 Proven Methods)

Optinmonster

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly. What is Mobile Conversion Rate Optimization?

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? On the flip side, a low conversion rate could mean that you need to optimize your content, design, code, or more.

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The Impact of Switching to Klaviyo SMS on Conversions and Returning Customers

SmartBug Media

SMS or “short message service” is how a brand communicates campaigns, promotions, news, updates, and beyond to customers through text messages. When used strategically, SMS helps brands drive multiple purchases during the customer lifecycle to increase average order value (AOV). percent conversions 22.7 campaign revenue $49,099.82

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Not only is this a highly personal channel, but the open rates and conversions rates are higher than other modes of communication, such as email and social media.

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Attentive launches Concierge SMS product

Martech

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases. Read next: The year of SMS. What it does.

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19 Ways to Effectively Increase Your Conversion Rate

Hubspot

As a marketer, it's important to remove any type of barrier to conversion. To do this, you should calculate your conversion rate and analyze why visitors aren't converting on your site. Whatever the reason, I'm sure you're wondering how you can improve your conversion rate. Use a CRO planner.