KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Comment: Generally, companies that experiment always seem to do better than peers.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 81

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a content creation platform? Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews.

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. The reward? What CMOs and CCOs currently lack.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Quick Takeaways.

Thought Leadership 199

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 199

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. During that time, your content is doing the work of convincing them you’re the best opinion.

Case Studies 325

Case Studies Case Study Impressions Studies 325

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Social Media 113

Social Media Social Marketing Peer-to-peer Media 113

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. For example, recruiters can use social selling practices to identify prospects, build relationships and grow trust with potential candidates before a job opportunity arises. .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Marketing Insider Group

OCTOBER 3, 2023

Including social proof on your about us page establishes your brand reputation and builds trust with your audience. Your about us page serves as a first stop for anyone who wants to get to know your brand before taking other action, like subscribing to your content, scheduling a demo, or making a purchase. But not to worry.

Peer-to-peer 251

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 251

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Content Standard

NOVEMBER 2, 2023

A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Sameer emphasizes the importance of understanding each channel’s strengths and tailoring content accordingly.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 100

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 81

Case Study Case Studies Studies Peer-to-peer 81

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.

Enterprise Management 296

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 296

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. What is B2B Sales Experience?

B2B Sales 188

B2B Sales Webinar Metrics B2B Peer-to-peer 188

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We The pitfalls of content plagiarism are huge.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 80

Communities Peer-to-peer Thought Leadership Webinar Metrics 80

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 102

Newsletter B2B Marketing Linkedin Studies 102

Content Standard

OCTOBER 8, 2020

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Price and trust. For me, trust outweighs price every time. Can I trust this brand to treat its customers well? But who do our customers trust?

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 126

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. It is not surprising. How Is Our Approach to the CMO Role Flawed?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Stevens & Tate

MAY 3, 2023

What makes the CDJ so different than traditional marketing funnels is that each consumer’s CDJ is unique. Doing so (as long as the reviews are mostly positive) can help improve your reputation and build trust with consumers who are in the evaluation stage of their journey. Customers are going to look up reviews first.

Marketing Funnels 96

Marketing Funnels Purchase Top of Funnel Peer-to-peer 96

Martech Advisor

MARCH 20, 2020

Marketing is evolving yet again. Digital marketing has become mainstream and unscalable. Overwhelming amounts of content confuse buyers and sellers alike. The trust for brand communication is low. Overwhelming Content. Learn More: Four Tips for Overcoming Digital Transformation Content Challenges.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 107

Trends Paid Search Agency Planning Peer-to-peer 107

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

OCTOBER 21, 2020

It’s because of one of the most powerful psychological tools in marketing and sales: social proof. It’s because of one of the most powerful psychological tools in marketing and sales: social proof. Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry.

Peer-to-peer 202

Peer-to-peer Social Marketing Gartner Amazon 202

Stevens & Tate

MARCH 27, 2023

Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. These are people’s reactions to online content they interact with on social media channels. Social media has become a critical part of our lives, and businesses are taking notice.

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Salesforce Marketing Cloud

FEBRUARY 12, 2024

The Salesforce job market is only growing, powered by AI. Generative Artificial Intelligence: Generative AI allows machines to generate content, like text or images , based on existing data. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Salesforce Marketing Cloud

AUGUST 18, 2023

With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations.

Automation 98

Automation Peer-to-peer API Communities 98