Informed Customer Understanding Should Guide Marketing

Tony Zambito

For example, one shiny object has been content marketing. For some who have gone “all in” with content marketing, they may just be discovering the constricting of their marketing to such has not been fruitful. by Anton Scherbik.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

I recently gave a speech at SXSW about my new book The Content Code and have been asked by a few people if I could re-cap it in a post. Content is the starting line, not the finish line. How are you going to win in a world with five times more information than what we have now?

Trending Sources

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

The post A ton of useful information on social media marketing measurement! The post A ton of useful information on social media marketing measurement!

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Modern Marketing

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention.

Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer information

How to Create B2B Personas that Inform Content Marketing Strategy

Kapost

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

Hipster: Less likely than other sharers to use email for sharing content. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email.

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80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value.

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The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. The most effective data is driven by great content. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. No, Content Is King.

How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

Three years since your brand took a leap on this crazy thing called a “content strategy” and started eliciting blog, videos, user-generated content, and other material to cobble together into what would eventually grow into your brand’s platform.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. Where do you think content shock is heading?

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. What better way to deliver valuable information to buyers than to walk a mile in their shoes?

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 1. Using data for real-time content targeting. Posted in Customer Experience Mobile.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). We turned around and used the insights generated to build content and link building assets.

Informing Content Strategy with Buyer Persona Development

Tony Zambito

The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and traditional media.    In this case, should CMO’s be looking at content marketing or content strategy as the first order of business on the agenda? 

B2B Buyers Need Insights, Not Just Information

KEO Marketing

In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. Content Marketing

Digital transformation failure recipes: the content and process integration deficit

i-Scoop

Actionable data, information and knowledge are at the very center of the value ecosystem most enterprises claim to seek with digital transformation.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? But in the meantime, here are an additional 20 presentations that are truly inspiring pieces of content. 11) 50 Content Marketing Predictions for 2014, Content Marketing Institute.

6 types of content your readers hate

Biznology

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty.

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In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week. We work to build a subscriber list and a fan base, and we hope that our fans will loyally read our content.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

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On the limited value of branded content

Biznology

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure.

Using Customer Data to Inform Your Personalization Strategy

Modern Marketing

Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. By providing your buyers with the information that meets their needs, we open the door to meaningful, engaging relationships with prospects and clients alike.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. A little marketing fun is OK, but make sure that you have a business-like website with credible content about you, your products and services, and your users’ testimonials.

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. Here are a few key UX ideas that you can apply to your interactive content creation process. Content-Focused Design.

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. The idea is that you can reduce cognitive overload and increase retention by chunking information.

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. But that’s exactly the kind of information buyers want.

Why Information Overload Shouldn’t Be a Big Marketing Concern

Content Standard

It’s a torrent of information, but information overload never sets in; I’m totally comfortable navigating through it all. According to the Pew Research Center, the large majority of Americans don’t feel that too much information is an issue for them.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Your business value shouldn’t be that you can curate content that would be relevant to them!

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. Rather than act like a relentless promoter for your brand, instead think of yourself as a publisher of useful content.

How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. The New Guardrails in the Information Age. There was a time when information weighed us down.

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How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. The amount of content exploding online is staggering. Creating a cycle, we can call The Content illusion.

Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Intelligent data and information: Big Data and content in action

i-Scoop

Big Data essentially means all data. And there is quite some data nowadays: from customer data and social data to data regarding all possible areas of business, technology, science, customers and beyond.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Tip: make sure that the title of the content communicates that unique value.).

Information Kits: Packaging Offer Content for Higher Response

The Point

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. You can expand the appeal of content like these by packaging them into information kits.

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

We need information to survive. I recently attended a day all about Information Architecture (IA) put on by Akendi. IA is the structural design of shared information environments. In order to start with an IA, it’s important to understand how people search for information.