Remove Content Remove Curation Remove Media Plans Remove Trends
article thumbnail

Advertising in local markets: A playbook for success

Martech

This marketing segmentation supports the development of targeted messaging and media plans for local markets. After identifying these segments, the chain can craft messages, offers and media strategies relating to each group’s preferences and lifestyle. Seasonal trends impact consumer behavior. New competitors.

article thumbnail

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

article thumbnail

Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

Here are the top eight common missteps B2B organizations can make when establishing their brand on social media. First, it’s possible to post too much content. Clearly define your audience and their challenges and consistently publish content of value to connect meaningfully with the audiences who matters most.

article thumbnail

15 Marketing Newsletters You Need to Follow

Scoop.it

At the same time, most marketing newsletters are written by professionals creating content regularly. Jay Baer is one of the best minds in digital marketing, and his content is one of the best for learning about the latest trends across digital marketing. What we like: Provides the latest digital marketing trends.

article thumbnail

Content Curation Tips That Will Help You Organize Your Content Calendar

Scoop.it

One of the most powerful tools in the hands of content creators is the ability to collaborate with other creators. What results is a fruitful partnership, where a chunk of the audience from one creator can easily hop on over to your content and vice versa. Follow the Trends Most content lives and dies through trends.

article thumbnail

Best Marketing Books You Need To Read

Brightedge

Download the content funnel mapping checklist. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. He covers the implications for web site content as well.