KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Analyze the First Page of SERPs. Outline the Content.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

NOVEMBER 15, 2018

Another example of this would be to do extensive keyword research, but not using the research to guide content development. Many marketers still struggle to align these imperative areas of online marketing. As we know, the online marketing landscape is constantly changing. It all seems simple, right?

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Step 1: Run a Ranking Report.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

MAY 13, 2020

As a content marketer, I see these as empty plots of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” Create Relevant Content. Not surprisingly, they aren’t offering up much more detail than that.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

APRIL 1, 2020

Key content marketing aspects of social media profiles to consider: Creative: Integrate high quality cover photos, organizational logo and icons, and video assets if possible. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Scoring Lead Ranking Business 49

KoMarketing Associates

MARCH 17, 2015

Consider these type of questions when evaluating your SEO program and keyword strategy moving forward: What type of content marketing assets appear for priority keyword targets? While we covered Mediative’s Google SERP study late last year, they revealed more information in their latest SMX presentation.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Content Appearing in SERPs.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

DECEMBER 15, 2015

In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. One of the biggest changes this year has been the growth of rich answers in SERPs. That being said, as new clients come in, the education of what an SEO program will actually entail has become more important than ever. .

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? All rights reserved.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. 4 Ads at Bottom of SERPs. The 5-10 Concept: Focus optimization efforts on content ranking in positions 5-10 to push it higher in SERPs.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

NOVEMBER 18, 2014

Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Anyword

JANUARY 18, 2022

So, strong visibility and a high search rank can be the difference between hitting your marketing goals or not. So we know what SEO is and why it’s an essential part of any online marketing campaign … but how do we actually become SEO pros? Basically, it’s a one-stop-shop for a marketer’s SEO needs. .

Copywriting 77

Copywriting SEO Tools Work Management 77

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 26, 2020

Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. It contains resources that provide real-time SEO suggestions to help you tailor a content strategy to your local audience.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

KoMarketing Associates

SEPTEMBER 20, 2016

As a content marketer, I see the answer box snippet as an empty plot of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is content marketing?” ” in Google. Step 5: Be Patient.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

KoMarketing Associates

AUGUST 15, 2017

If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.) Analyze the Current SERPs.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

Content Marketing Institute

NOVEMBER 8, 2018

HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Decide whether to focus on existing or new content pages. Focusing on searcher intent for existing content is a little more troublesome. Maybe you’re at the top of the SERPs. hurt good rankings). Sounds good, right?

Keywords 88

Keywords Intent Resources Top of Funnel 88

SmartBug Media

MARCH 19, 2021

of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices. Content Marketing Institute. Must-read articles: The Right Way to Teach, Tease, and Soothe Your Audience With Content.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

JUNE 6, 2013

When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). You begin with an idea for your content, which of course, should track to your marketing objectives. I’m an online marketer, a specialist in content marketing strategy and writing.

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

KoMarketing Associates

SEPTEMBER 14, 2017

If you take a closer look at the websites that rank on the first page of a Baidu SERP, you will find almost every site has an ICP license. Create Relevant and Unique Content. Content is the core of Baidu SEO. Keyword research should guide your SEO and content marketing efforts.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Google’s SERPs offer a quick-fix for this issue.

Process 120

Process B2B Guidelines Paid Search Agency 120

Scoop.it

DECEMBER 22, 2020

Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. Content Marketing Online Marketing' 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. 5 Essential Daily SEO Tasks for B2B Marketing in 2019.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

OCTOBER 9, 2018

SEO software, such as SEMrush, can evaluate estimated traffic and what keywords a company is ranking for on organic SERP results. This can show you which of their blog posts performed well on social media, which is a good indicator of what might be popular with your own audience.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Hubspot

MARCH 6, 2017

If you're a small business owner with little experience in online marketing, this might all sound like a foreign language to you. In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101