Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Content Standard

APRIL 26, 2019

It’s difficult for social media marketers to keep up with all of these shifts. So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. We really have no choice.”

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How Contently Built a Customer-Centric Content Strategy for Xerox.

Case Study 196

Case Study Case Studies Studies Brand Identity 196

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

ClearVoice

APRIL 3, 2024

In the content marketing world, you’ll likely find yourself having to build a business case to justify spending those precious marketing dollars on content when the ROI isn’t as immediate as traditional paid advertising. They might not even be marketing people at all! Content’s ROI is harder to track by itself.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Building alerts that drive action in a continuous cycle with automation at the core. and it never gets old!

Thought Leadership 195

Thought Leadership Trends SME Paid Search Agency 195

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. How To Overcome 2023’s Biggest Marketing Challenges.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. Bio: Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL MARKETING?

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

DivvyHQ

FEBRUARY 21, 2019

They reflect themes and conflicts that present themselves in our everyday lives — often in amusing, dramatic or profound ways. Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. Must-See Movies for Content Marketers. We’ll leave that to the Oscars and the grouches.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. You are going to have to differentiate yourself through creativity that is relevant to human beings,” Rajamannar suggested.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

nDash

FEBRUARY 17, 2019

B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing. One of Europe’s biggest content marketing events. Another big marketing event in Europe is taking place in Slovenia. Julia Leserer, Krones.

Conference 94

Conference Planning Content Marketing Content 94

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. The company is well-versed in the world of content marketing.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Convince & Convert

MAY 3, 2016

How activities-based marketing can keep you busy, but leads to stagnant business growth. Why good content means a life lived off-domain. How repackaging content for sales reps to personalize and distribute leads to better audience engagement. “How to Use Research to Create Content That Works” with Tom Webster.

Social Media 94

Social Media Social Marketing Skype Content Marketing 94

Content Marketing Institute

DECEMBER 19, 2018

HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Avoid Legal Action: Take Proper Steps to Own the Content. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Princess Cruises presents original romance stories ( May ). and Why Not Now? Register by Dec.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Contently

JUNE 1, 2016

But BlackRock knew that in order to reach the right audience, the company needed to break down that perception and produce content that’s both readable and relatable. “That’s why we leveraged Contently,” Hynek explained. ’ And sure enough, she found freelancers in those six countries.”

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Live-streams/presentations. Where TOFU videos can assume the form of narrative-driven films or comedic sketches, MOFU videos need to shift focus onto more educational/informative content.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. That is no longer the case.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. So do content marketers.

Storytelling 104

Storytelling Content Lead Ranking Rules 104

KoMarketing Associates

APRIL 2, 2013

Fortunately, in the world of content marketing, alive with visual storytelling and social sharing and interactive media, writer’s block increasingly has less of a chance of rearing its ugly head. A+ for Effective Marketing Content, Not Just Effort. If Content Is King, Then What’s Queen? Related Posts.

Content Marketing 120

Content Marketing Content Storytelling Paper 120

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. That is no longer the case.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. The Power of Visual Storytelling. Ready to take a journey through the delectable world of content visualization?

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Skyword360 was designed with the understanding that content marketing can no longer be viewed as a standalone tactic.

Class 61

Class Analytics Best Practices Planning 61

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. The former emotional and the latter technical, together they appeal to the humans and algorithms that discover and surface digital content. Different yet complementary, both are needed for content marketing success.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Contently

APRIL 26, 2020

Think of easily overlooked elements like presentation length, Q&A prep, and more. The sweet spot for the presentation part of our webinars seems to be about 30 minutes. If you keep it to a tight 30, you’ll present your strongest material and keep the audience wanting more when it’s time to send a follow-up email.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

Contently

MARCH 26, 2019

We wanted to riff on content mastery and a “master’s degree” of sorts, which played into our educational event. Over 200 people showed up to the PlayStation Theater in Times Square to hear from some of the best brands in content marketing. Content marketers and data analysts should become friends.

Content 165

Content Lead Ranking Work Management Storytelling 165

Content Standard

SEPTEMBER 16, 2016

And what’s more, the first 10 aren’t even about content—they all concern the details of your domain name. So what’s a content marketer to do? The future of SEO is brand storytelling. Content, it seems, has miraculously given brands a greater purpose. Sounds better, right? Endorsement.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40