Content Marketing Institute

JANUARY 23, 2018

The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. .”

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

AUGUST 1, 2023

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Scoop.it

MARCH 21, 2023

Now your target keyword isn’t enough to include; so-called hidden keywords will come in handy, either: Niche: We also know them as LSI, lexical items related to your target keyword, helping Google understand the context of your content asset. Long-tail: About 40% of all search traffic comes from them.

SERP 81

SERP Long Tail Marketing Dwell Content 81

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Content Marketing Institute

OCTOBER 16, 2018

What happens when you build SEO content with these kinds of superpowers? The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized. How do you give your content extra oomph?

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Increased and steady flow of organic traffic . Optimize already published content for even greater results.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Oktopost

MAY 2, 2021

54% of all B2B marketers who search for video content before buying products or services use a YouTube video for their online decision-making. Driving traffic to your website or online store from YouTube also boosts your Google Search ranking. A YouTube video has many other moving parts besides the video content itself.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

A Better Jones

JUNE 6, 2019

Have forms ready for them that ask questions about their industry, their customers and buyer persona, the way they conduct business, and anything else that will paint a clear picture of who they are. Turn back to old content. And this can mean yours, or content already published by your client.

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

Martech

NOVEMBER 10, 2022

Take advantage of these tips and tricks to create quality content that both Google and people will love. What is content automation, and why do you need it? Content marketing automation involves identifying repetitive content marketing tasks and then using relevant tools to automate those tasks.

Marketing Automation Services 79

Marketing Automation Services Automation Top of Funnel Work Management 79

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Combine these keywords and create comprehensive content.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

TrustRadius Marketing

APRIL 26, 2018

Content marketing is a pretty widely interpreted and applied marketing term. Due to the broad definition of content marketing, it’s not uncommon to see many campaigns fail. I’m here to tell you that understanding content marketing and the results that it can drive can be as simple as a ratio.

Rules 40

Rules Content Marketing Content Long Tail Marketing 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Valasys

NOVEMBER 27, 2019

Combining the data collected from diverse data-points with intent data of the prospects & converting the data into informed decisions about marketing funnel is one amongst the SEO best practices for Landing Page Optimization (LPO). In case there is too much content, marketers can use collapsible divs.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Directive Agency

JULY 7, 2017

B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. “Content is king.”

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED.

Ideal Customer Profiles 312

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 312

Salesforce Marketing Cloud

MARCH 12, 2024

How SEO works and why it’s important The benefits of organic traffic for ecommerce Five elements of an effective ecommerce SEO strategy How to use AI to maximize your ecommerce SEO efforts How do you gauge ecommerce success? The ultimate goals of SEO are to increase organic traffic to your site so you can increase sales.

eCommerce 52

eCommerce Traffic Organization SEO 52

Scoop.it

MAY 28, 2019

As much as a copywriter may want to focus on crafting content without the influence of outside factors, the simple truth of the matter is that modern content marketing is closely connected to search engine optimization. Link building is one of the most important aspects of content marketing.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Unbounce

MAY 24, 2021

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). Jump to a Way to Drive More Traffic. billion searches.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

seo.co

NOVEMBER 17, 2020

Consider the following SEO statistics : 51 percent of all website traffic originates from organic search. More than 40 percent of all revenue is captured via organic search traffic. SEO offers 20x more traffic opportunities than PPC (on both desktop and mobile). Remember, they want positive UX!). How important is website speed?

SEO 75

SEO Marketing Websites Best Practices Business 75

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? For non-HubSpot users, Google Analytics is a good option for measuring blog traffic over time.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

SmartBug Media

SEPTEMBER 6, 2019

Customize content marketing and improve current content to address specific subjects and topic areas as well as pain points that the buyer is demonstrating through their research. Bombora collects and aggregates online research activity (specific to the B2B industry) across thousands of websites and media publishers.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The answer – create a content series. There are many advantages to this content marketing strategy. Fresh Content = Better SEO.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. Investing in Original Research. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Directive Agency

NOVEMBER 2, 2016

First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Customer reviews? Or does your site brand and market your service through content promotion to help fill out the top of your funnel? Is your site built around retail? Information distribution?

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. You can easily customize your blog with plug-ins and themes.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

seo.co

OCTOBER 7, 2021

is a content marketing agency, I can easily guess that my target audience might search for “content marketing agency,” or perhaps one or more of the following variations of that keyword: Content marketing services. Digital marketing services. Content writing. Content writing.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98