Contently

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. One big pain point: SEO.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Marketing Insider Group

FEBRUARY 22, 2021

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. For most brands, organic search traffic is paramount.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Let’s talk!

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. Copywriters can be hired as solo individuals, as part of B2B content marketing services , or they can be hired through copywriting agencies.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. There’s a lot of complexity involved.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. There’s a lot of complexity involved.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Marketing Insider Group

JULY 3, 2023

You can use that intel to help you build a content calendar for the year. Also, make sure you use Google Trends alongside other marketing tools. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. See Content Explorer in action in the video below.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. It's also creating thought leadership content, and lead generation, as well.".

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Scoop.it

MARCH 14, 2024

They drive organic traffic directly to LeatherCult’s website and positively influence the brand’s search engine rankings. To adhere to EEAT standards Many search engines have algorithms that help them decide which type of content to push forward. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

RebelMouse

JUNE 20, 2023

For additional context on the factors that influence an article’s lifespan, we also investigated how the primary traffic source, the topic of the article, and even the time of publication affects readership. For instance, does an article driven by Social traffic last longer than an article driven by Search? Here’s what the data shows.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

accelerate agency

NOVEMBER 3, 2020

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Defining Your Ideal Customer.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

ClearVoice

SEPTEMBER 12, 2022

To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? Number of keywords driving traffic.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. An SEO audit is the perfect place to start.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

Top Rank Marketing

OCTOBER 30, 2023

Organic Traffic: The traffic that comes to your website from search engines without any paid advertising. The relevance and quality of your content drives it. Paid Traffic: The visitors who come to a website through paid advertising efforts rather than through organic search results.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Content Standard

SEPTEMBER 16, 2020

The market for these voice search solutions has produced a shortlist of voice-activated assistants offered by major tech companies, with Amazon’s Alexa and Apple’s Siri leading the way in name recognition. Siri’s reliance on Google makes it a straightforward voice search tool to optimize your content around.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

KoMarketing Associates

AUGUST 18, 2015

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). Lesson for Content Marketers. Lesson for Content Marketers.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

Content Marketing Institute

JANUARY 23, 2018

The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Do those “featured rankings” increase traffic? And it’s not just about traffic. SEOSmarty Click To Tweet.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Don’t expect your engineers to hand you polished content. Your job as an industrial marketer is to interview them with well-thought-out questions to extract valuable insights and turn them into cohesive content. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Scoop.it

MARCH 21, 2023

Now your target keyword isn’t enough to include; so-called hidden keywords will come in handy, either: Niche: We also know them as LSI, lexical items related to your target keyword, helping Google understand the context of your content asset. Long-tail: About 40% of all search traffic comes from them.

SERP 80

SERP Long Tail Marketing Dwell Content 80

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. You can use these for SEO, content development, and digital marketing. It’s a gauge of popularity and potential search traffic.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? However, by no means should all content marketers seek to emulate them. The pitfalls of content plagiarism are huge. And they’ve been around since long before the Internet.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Brightedge

JANUARY 25, 2021

To create a strategic and data-backed content calendar, keyword research is an essential first step to identifying your blog topics’ target keywords and using the monthly search volume of those target keywords to determine the peak traffic months of those keywords, when those topics are most in demand.

Keywords 64

Keywords Long Tail Marketing Research Content 64

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. The Rise of Visual Search Visual search is another trend that is set to shape the future of search marketing. The post Search Marketing in 2023 appeared first on ER Marketing.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

ClearVoice

SEPTEMBER 29, 2022

The takeaway from this study is that if you can’t rank in the top ten results, your blog posts aren’t going to attract much organic traffic at all. Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Instead, focus on long-tail, longer and more specific than the average keyword.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Content Marketing Institute

OCTOBER 16, 2018

What happens when you build SEO content with these kinds of superpowers? The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized. To create content that stands out, speak to your niche.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Top Rank Marketing

FEBRUARY 5, 2024

Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance. This intent-driven content can explore different facets of the topic through the lens of your buyer’s journey. Both technically true!

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

The Lead Agency

JUNE 20, 2019

Keywords are important because they’re the crucial factor that connects what people are searching for with the content that you’re providing to fill that need. With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS).

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

nDash

MAY 10, 2021

Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. Because Google bases its Google Suggest function on its user’s searches, websites can leverage this as a content generation tool.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52