Scoop.it

OCTOBER 1, 2020

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. Managing social media and creating content, after all, is a full-time job. Two words: Content curation.

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DivvyHQ

OCTOBER 13, 2020

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? And how do you get started?

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Scoop.it

OCTOBER 6, 2020

HubSpot research shows that total sales is the most common measurement for determining the success of content marketing strategies. Brands don’t invest in content for the sake of it – they do it to drive results, and the result they care most about is selling more. Curated content is a great lead nurturing tool.

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Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

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Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs.

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Scoop.it

FEBRUARY 25, 2021

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Social distancing measures and the rise of working from home has led to a 72% rise in the consumption of social media. Understand Your Audience.

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Scoop.it

NOVEMBER 3, 2020

But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., As a business on social media, you can do so much better than a retweet here and a share there.

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Scoop.it

MAY 1, 2019

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy?

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ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Tie your content to metrics that illustrate the importance of engagement and trust in the bottom line.

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KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

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Content Standard

JANUARY 22, 2021

What if your content marketing were so perfectly targeted that audiences trusted you to become the tastemaker in your space? Dog toys, dark romance novels, beard balm, makeup, craft liquor, curated clothing —enthusiasts of all kinds of things sign up for subscription boxes. Welcome to the world of subscription boxes.

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Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

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Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups.

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Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Listen Now. Holy Social!

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Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? AI can produce content en masse, while you can inject it with factual support and lived experiences.

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Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Organic SEO rankings rise because of content marketing. Commit to Content Marketing. There Is No One Size Fits All.

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Scoop.it

JULY 2, 2019

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point. The benefits of content curation are endless. Curated content takes less time to generate and publish. We’ve always been proponents of strategic content curation. It engages your audience.

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Convince & Convert

DECEMBER 12, 2013

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. Plan & Test for What’s Next. Launching an experience like this quickly means new versions and extensions will need to be planned and revised in real-time.

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Marketing Insider Group

APRIL 10, 2023

In their guide to maximizing PPC ROI , PPC automation platform Optmyzr argues for third-party budget allocation tools that help advertisers manage planned campaign spend. Sync Up Your PPC and Organic Content Marketing Campaigns Why should PPC ecommerce marketers consider content organic marketing at all?

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Marketing Insider Group

JULY 3, 2023

Buzzsumo Buzzsumo is a top content marketing tool for any martech stack. One of its best features is the ability to find current trending topics from social media. Feedly If you understand what sites and sources your audience consumes most, you can curate the stories together using Feedly. Image Source 3.

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Scoop.it

DECEMBER 19, 2019

Imagine this: You’re working on content curation for your business site’s blog. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals. . And then a colleague upsets all your plans by pointing out that you’ve ignored everyone with disabilities.

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The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. A guest post by Lior Levin.

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Marketing Insider Group

MAY 2, 2023

Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. In this post, we’re sharing the benefits, examples, and “how-to” of all things zero-party data so you can start creating content that converts. Take social media polls. What Is First-Party Data?

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Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team.

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Brandpoint

MARCH 26, 2020

It’s the ad that comes across your social media feed. This comes as no surprise to folks in media relations. Big political years overtake the media, both paid and earned. However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility.

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DivvyHQ

OCTOBER 23, 2020

If you're working in content marketing, your day is probably jam-packed. Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. So finding time to learn new things and improve your skills is probably not easy to come by.

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Adobe Experience Cloud Blog

APRIL 27, 2018

What AI Can Do For Content Marketers. It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. Producing content is just one part of content marketing.

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Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

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Valasys

JULY 31, 2023

Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

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Scoop.it

JUNE 15, 2021

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? Wondering how presentations can help you achieve your content marketing goals? Let’s dig out deeper!

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ClearVoice

MARCH 9, 2024

You want to make sure your content is reaching its intended audience. Why is it Important to Have a Content Distribution Plan? You can have the most fantastic content in the world, but it won’t make a difference if it’s not reaching people. And not all content performs equally well on every channel.

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Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. However, content creation is only the tip of the iceberg.

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Marketing Insider Group

SEPTEMBER 6, 2019

However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Quick Takeaways.

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Marketing Insider Group

SEPTEMBER 24, 2019

However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. Successful employee activation programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Quick Takeaways.

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Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

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Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Social media promotion: Zapier.

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ClearVoice

JANUARY 14, 2020

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Write a rebuttal. Click To Tweet.

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