Anyword

MARCH 23, 2022

There are plenty of tools out there that help you measure how well your copywriting performs after it’s been published. But how can you maximize your tone of voice/audience fit, writing style, copy length, or call-to-action before your content sees the light on the interwebs? Let’s dive in. And for this, we turn to Anyword.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Anyword

NOVEMBER 29, 2021

From how-to videos to expert content to branded entertainment, businesses are always thinking up new ways to attract shoppers and even B2B traffic. There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. YouTube headline and description tips.

Copywriting 92

Copywriting Youtube Tips Allocation 92

Anyword

JUNE 17, 2022

There are a lot of different copywriting tactics you can use for your ads, but before even deciding which ones to use, you need to determine who is going to see your ad. Of course, some emotions work better than others. And what keywords are worth sprinkling into your marketing copy? Your Audience & Their Needs. Or does it?

Copywriting 98

Copywriting Paid Search Agency Ads Optimization 98

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Anyword

DECEMBER 29, 2021

What Is Landing Page Copywriting? As part of this effort, landing page copywriting gives the audience a reason to click on the landing page’s most central feature — the CTA. Why Is Landing Page Copywriting Important? Connect the CTA to your image, USP, and of course, conversion goal. It shows one product or product group.

Landing Pages 97

Landing Pages Copywriting Conversion Rate Conversion 97

Anyword

MARCH 30, 2022

Once a list of keywords is generated, the copywriter gets to work at integrating the terms throughout the texts that they create. To make things easier, here are 7 essential tips to get the most out of your SEO copywriting. . It’s copywriter-speak for Writing First, Keywords Second. unpaid) results from Google. Tip #3 – WFKS.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

ClearVoice

MAY 2, 2022

It’s impossible to overstate the importance of SEO copywriting when it comes to attracting search engine traffic. A professional SEO copywriter can build your website into a resource that attracts #organictraffic like a magnet. What is SEO copywriting? How SEO copywriting works. Click To Tweet.

Copywriting 52

Copywriting SEO Work Management Marketing Management 52

Anyword

FEBRUARY 16, 2022

CBPS, or Copywriter’s Blank Page Syndrome, is a marketing malady whereby, after too much creativity, a copywriter is out of ideas. Your salvation lies in copywriting formulas. Here are seven copywriting formulas that we at Anyword leverage all the time – and some even appear on our platform.

Copywriting 56

Copywriting AIDA Marketing AI Lead Scoring 56

Pam Didner

OCTOBER 22, 2022

I’ve discovered that a persona is also essential for content planning, especially global content planning. Content is never one-size-fits-all, so you need to be able to predict what will interest the buyers you’re hoping to attract. Here’s A Crash Course. It’s Time To Crush Your Marketing Campaign Plan.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

ConvertKit

MAY 14, 2019

We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn. Without a content marketing plan, you will find yourself running out of email content ideas a few weeks in.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

MAY 14, 2019

We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn. Without a content marketing plan, you will find yourself running out of email content ideas a few weeks in.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Wordtune helps you spice up existing content in seconds flat. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

ClearVoice

JUNE 5, 2020

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. And then, a pandemic happened. Sounds like a lot, right?

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Anyword

JANUARY 26, 2022

In order to understand all this, organizations and content writers alike should be able to make use of content marketing key performance indicators, commonly known as content marketing KPIs. So what exactly are content marketing KPIs, why do they matter, and how can you make the best use of them?

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Today, businesses have another option: content marketing. Plus, how to decide which is best for your company.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

ClearVoice

JULY 20, 2021

Beyond the fun or silly parts of AI creative writing efforts, there is a real need for using automated services to support your content marketing plan. Unlike the initial efforts, the new generation of artificial intelligence used to generate content is both sophisticated and helpful. What is AI and why do I need it?

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

nDash

SEPTEMBER 21, 2021

If your EdTech brand is in need of new blog posts, whitepapers, social media content, or marketing copy, read on for nDash’s six top writers. We’ve got you covered with active teachers, highly technical copywriters, and former education technology account managers. Hire her to “cut through the content clutter”.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. You can still grab some great marketing tips with Marketing Examined’s five-minute reads to grow your startup.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. Ruthless B-to-B Marketing. Spear Marketing. I welcome your feedback.

Resources 171

Resources Research B to B Advertising Agencies 171

Marketing Insider Group

JULY 15, 2021

During the interview, Carla posed a question all marketing executives should ask themselves every day when they come to work. It was, of course, a rhetorical question. After all, you might actually have to drop the marketing jargon to communicate. The place where ideas go to die – unless they’re your ideas, of course.

Business 317

Business CMO Copywriting Creativity 317

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. Why Webinars Are The Best Channel for Selling Your Online Course.

Course 55

Course Webinar Metrics Top of Funnel Work Management 55

Writing on the Web

FEBRUARY 4, 2016

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Content marketing fulfills SEO’s demands. It’s not.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Outgrow

JANUARY 21, 2021

Top 15 Content Marketing Agencies in New Zealand. Hence, we bring to you the best content marketing agencies in New Zealand. Well, that explains why 70% of marketers in 2020 are actively investing in content marketing ! YoungShand is one of the best content marketing agencies in New Zealand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

nDash

NOVEMBER 19, 2020

Lee is an Adjunct Professor at Widener University where they taught courses regarding Environmental Law, Business Organizations, and Federal Criminal Law. Previously, they were an Adjunct Professor at Rutgers University where they taught courses on Immigration & Refugee Law & Policy, and Animal Law. Area of expertise: .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Convince & Convert

APRIL 8, 2014

As someone who makes part of his living from helping online brands create great content, it pains me to say this: The best way to create awesome content marketing pieces is not to outsource their creation. But before we get there, we’re first going to have to trust that the average employee is capable of creating good content.

Content Marketing 120

Content Marketing Copywriting Content Paper 120

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Copywriting 108

Copywriting Template Work Management Marketing Management 108

Martech

NOVEMBER 10, 2022

Take advantage of these tips and tricks to create quality content that both Google and people will love. What is content automation, and why do you need it? Content marketing automation involves identifying repetitive content marketing tasks and then using relevant tools to automate those tasks.

Marketing Automation Services 82

Marketing Automation Services Automation Top of Funnel Work Management 82

Martech

SEPTEMBER 28, 2023

and helps produce creative ideas to provide valuable and engaging content. SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. Soak up all the training you can find on how marketing leaders are using text-based, genAI tools.

Marketing AI 129

Marketing AI Work Management Generation Marketing Automation Services 129

Convince & Convert

SEPTEMBER 25, 2013

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

Content Marketing 144

Content Marketing Marketing Analytics Tools Content Paid Search Agency 144

ClearVoice

JANUARY 20, 2019

You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. According to the B2B Content Marketing Report , 71% of marketers support two or more roles and buyer personas with dedicated content. Creating targeted content.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Vidyard

OCTOBER 20, 2015

Me, a copywriter…well, I’m a cashew… …Roasted, a bit sweet, high in fat. The relationship between copywriters and designers is often considered…let’s just say “challenging”. Writers think the words are the important part of any marketing asset, while designers think “Who’s gonna read that?

Copywriting 50

Copywriting Creativity Design Work Management 50

Convince & Convert

NOVEMBER 4, 2021

With this challenge, of course, comes new opportunities to provide trust-building service to your potential and current customers. . The post ‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers) appeared first on Content Marketing Consulting and Social Media Strategy.

Work Management 178

Work Management Marketing Management Communities Social Media 178

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. A copywriter who’s passionate about helping my client get results through sharp, insightful copy. I’m well versed in creating content that converts.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. SEO copywriting training is no longer a luxury.

SME 80

SME Ad Building Copywriting Content 80

Anyword

JANUARY 12, 2022

It’s been a long-standing debate in the world of copywriting , but now’s the time that we settle the score for good — or at least try to. With so much space and a hefty word count to play with, long-form copywriting allows you to really sell your story. Great copywriters have the knowledge and skill to make every word matter.

Copywriting 97

Copywriting Best Practices Advertorials Paid Search Agency 97