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How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line.

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How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Bob Stone was a marketing giant and pioneer of the 1970s and 1980s who developed a direct-marketing formula , which works incredibly well for writing website copy.

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Product Descriptions that Convert & Power Words that Sell

Anyword

Copywriters understand this and are very deliberate about word choice. But, through research, reading, and instinct, copywriters can guess which terms will catch the eye and produce the desired feeling. It’s been said that the core question of all marketing material is “what’s in it for me?” What Are Power Words?

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Segmenting Your Customers to Increase Content Marketing Reach

ClearVoice

You won’t be wasting time and effort on generalized content. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Source: B2B Content Marketing Report. Demographics aren’t the only variables, of course.

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

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90 Game-Changing Headline Examples to Boost Your Click-Through Rate!

Optinmonster

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Urgency This feature plants a sense of time-sensitivity or need in the reader. Are you looking for headline examples?